This month, the report includes highlights from the 2017 SEMA Market Report.
SEMA Market Research
Today, more than 60% of TJ and JK Wrangler owners modify their Jeeps with specialty-equipment parts.
The monthly report provides a high-level snapshot of the overall U.S. economy with an emphasis on economic data that directly or indirectly affects the automotive aftermarket industry and related businesses.
The annual report provides the latest consumer research into who’s buying what.
SEMA’s “Industry Indicators Report” provides a high-level snapshot of the overall U.S. economy with an emphasis on economic data that directly or indirectly affects the automotive aftermarket industry.
The SEMA Jeep Wrangler Report is designed to help readers understand the people who modify their Jeeps, and allow them to make better business decisions around product, sales and marketing strategies.
What are the current trend lines for the aftermarket? What parts are selling, and who’s buying them? How are consumers locating and purchasing these products? And what might businesses glean from key economic and industry indicators to help them chart both their short- and long-term growth?
With a 5% retail sales increase marking the seventh straight year of specialty-equipment industry growth, a new record of $41.2 billion was set in 2016.
Estimates show that the specialty-equipment market’s largest vehicle segment is pickups, with parts and accessories for them topping $12 billion in 2016.
Intensive growth in product development and surging sales have helped the side-by-side to become a new staple in the off-road community.