SEMA Market Research

Targeting the Muscle Enthusiast

Muscle Car ReportFor a while, it seemed that American muscle had seen its heyday. By the ‘80s its so-called glory years had faded, displaced by growing consumer demand for compact fuel-sippers and practical sedans. But with recent advancements in turbocharging and other mileage-enhancing technologies, modern muscle is now ironically turning the tables on the traditional passenger car.

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