About this product:
The automotive specialty-equipment industry was born in the racing and
performance segment. In fact, the original name of SEMA, now the Specialty Equipment Market Association,
was the Speed Equipment Manufacturer’s Association. While the name and
the industry evolved to include an array of more than 7,000 businesses,
racing and performance still deliver the iconic images that people
associate with automotive accessories.
In large measure, that niche mirrors the overall marketplace, and the
trends that occur in the performance segment often offer a preview of
what will take place in the rest of the industry.