Formula Drift, the leading international drifting organization, will conduct live drift demonstrations at the 2015 SEMA Ignited event, taking place Friday, November 6, 3:00 p.m.–10:00 p.m., at the Las Vegas Convention Center Gold Lot.
Bond Brand Loyalty, a top North American brand loyalty agency, has expanded its leadership team with the addition of Mike McDowell as
vice president of business development.
When this industry began more than 75 years ago, the men were racing ’32 roadsters across the dry lakes of Southern California while the women were racing around the house, making sure they had a clean place to live and food on the table. Today, women are as much a part of this industry as the men, with roles that include driving race cars, managing businesses, building project vehicles and more.
SEMA and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA) councils announced July 8, 2011, as Collector Car Appreciation Day. The date marks the second commemoration in what will become an annual event to raise awareness of the vital role automotive restoration and collection plays in American society. SEMA and its councils are now working to secure a congressional resolution to recognize the day’s significance.
A few years ago, SEMA and its Wheel & Tire Council (WTC) worked with the Society of Automotive Engineers (SAE) to develop an industry testing practice for aftermarket wheels. SAE J2530 (Aftermarket Wheels Performance Requirements and Testing Procedures) outlines performance and sampling guidelines, testing procedures and marking requirements for aftermarket wheels used on cars, light trucks and multipurpose vehicles.
About this product:
The automotive specialty-equipment industry was born in the racing and performance segment. In fact, the original name of SEMA, now the Specialty Equipment Market Association, was the Speed Equipment Manufacturer’s Association. While the name and the industry evolved to include an array of more than 7,000 businesses, racing and performance still deliver the iconic images that people associate with automotive accessories.
In large measure, that niche mirrors the overall marketplace, and the trends that occur in the performance segment often offer a preview of what will take place in the rest of the industry.
Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry.
Stay up-to-date on what’s happening in the industry through SEMA’s publications. An unlimited number of free subscriptions are available for every employee working for a SEMA-member company. Through SEMA News, the industry’s monthly print magazine, you’ll find relevant business articles, new-product previews, insightful features on industry leaders and highlights of key programs and events. SEMA eNews, the weekly electronic newsletter delivered directly to your e-mail inbox, includes breaking news, timely reminders and information you need to know.