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Advanced Vehicle Technology Opportunity Study

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SEMA Advanced Vehicle Technology Opportunity Study

The market for Advanced Vehicle Technologies (AVT) is developing as a significant new opportunity for companies in the specialty-equipment industry.

Advanced Driver Assist Systems (ADAS) and Connected Vehicle Technologies (CVT) are becoming common options on newly manufactured vehicles.  As these technologies become more established, there will be increasing demand to retrofit older vehicles with these systems.

This new report will help you understand:

  • What are these new technologies?
  • What opportunities exist in the retrofit market?

SEMA Members may get this content for free!

Regular Price:

$499.00

Shopping Habits: In-Store & Online

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Shopping Habits: In-Store & Online | SEMA Market Research Report

The Shopping Habits: In-Store & Online report examines where specialty-equipment products are sold, how they are researched, and what products our consumers tend to purchase depending on whether they favor online-only, in-store only, or a mixture of retail channels. The report includes data on consumer purchases of specialty-equipment products in 2015.

The report includes:

  • Background on the overall size of the specialty-equipment market
  • Information on how much of our industry’s products are sold through in-store and online channels
  • How our consumers research new product ideas
  • How purchase habits and vehicle ownership/usage compare among consumers that buy parts exclusively online, exclusively in-store, and from a mix of both channels.
  • Key takeaways based on our findings

SEMA Members may get this content for free!

Regular Price:

$99.00

Specialty-Equipment Consumer Purchase Journey Report

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The Specialty-Equipment Consumer Purchase Journey report provides a look at how our core enthusiasts shop for parts and accessories. The report includes information on the specialty-equipment market , a look at the different types of consumers in our industry, and how the most engaged and enthusiastic consumers go from a new project idea to researching part specs to the final purchase.

The report includes:

  • Information on the size and composition of our industry’s retail market
  • Profile of the different types of specialty-equipment consumers
  • Profile of where enthusiasts go for inspiration, research, and purchase
  • Three key purchase paths showing the touchpoints during shopping

SEMA Members may get this content for free!

Regular Price:

$100.00

U.S. Light Vehicle Fleet Snapshot

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U.S. Light Vehicle Fleet Snapshot | SEMA Market Research Report

The U.S. Light Vehicle Fleet Snapshot offers a look at the passenger cars and light trucks on the road, tailored specifically to our industry. The report includes data from the SEMA Member VIO program (powered by Experian Automotive) on current vehicle registrations, along with info from other SEMA research intended to help you understand the following: what vehicles are out there, what kind of opportunity they represent, and how you can use this data to help grow your business.

The report includes:

  • An overview of what vehicles are currently on the road in the U.S.
  • Additional details on specific vehicle segments
  • Hypothetical case studies on how the data can be used
  • Examples of the data members can access using the SEMA Member VIO Program
  • Where to go for more information

This content is for SEMA Members only.

SEMA Employment Outlook Report

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SEMA Employment Outlook Report

The SEMA Employment Outlook Report provides an overview of the current employment situation in the specialty-equipment market. The report includes data collected on specialty-equipment distributors, manufacturers, retailers, and manufacturer’s reps along with government data to deliver insight into our industry’s employment needs and challenges.

The report includes:

  • Information on the hiring plans of distributors, manufacturers, retailers, and manufacturers’ reps
  • Types of training and recruitment strategies employed
  • Key challenges to recruiting and hiring the right candidates
  • Recommendations for the industry
  • SEMA resources available to assist members with their recruiting and employment needs

SEMA Members may get this content for free!

Regular Price:

$499.00

SEMA Consumer Segmentation Report

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The SEMA Consumer Segmentation Report establishes a baseline of consumer groups, which we will use to structure ongoing research efforts. This project was commissioned specifically to help members better serve the broad base of consumers within the industry. It also creates a common framework for the industry as a whole to talk about—and market to—consumers.

SEMA Members may get this content for free!

Regular Price:

$950.00

2011 SEMA Show Opinion Leader Program

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For the third consecutive year, the Opinion Leader Program was conducted in conjunction with the 2011 SEMA Show in order to keep SEMA-member companies in tune with the current behavior and attitudes of automotive enthusiasts and to increase consumer knowledge on the best that the specialty-equipment industry has to offer.

This consumer focused program was designed to collect the views and observations of selected automotive enthusiasts who were well connected in through car clubs, discussion boards and social media, making them “opinion leaders” capable of spreading the word about new products to other enthusiasts and friends.  These opinion leaders were invited to attend the 2011 SEMA Show on Thursday and Friday and asked to review new products, vehicles and trends. Four focus groups were conducted on site in conjunction with this program.

The report contains an in depth anaylsis of what we learned from the 2011 participants through the focus groups.

SEMA Members may get this content for free!

Regular Price:

$200.00

2011 SEMA Market Update - Q2

About this product:

The SEMA Market Update is a regularly published report that tracks industry and economic trends affecting the $28 billion specialty-equipment industry. Each update contains current topics that provide SEMA members new research or information sources to better understand changes in the industry.

SEMA Members may get this content for free!

Regular Price:

$199.99

2011 Automotive Accessories Report by Foresight Research

About this product:

The data for the 2011 Automotive Accessory Market Study Report is drawn from the Foresight Research 2011 Automotive Marketing Communications Study database. 

This study explored in-depth how consumers are influenced in their vehicle purchase decisions by the 17 major marketing communication channels most often used by automotive buyers.

SEMA Members may get this content for free!

Regular Price:

$250.00

2011 Accessory Influence Report

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A new study commissioned by SEMA indicates that aftermarket products influence about 1,180,000 new-vehicle sales each year.  The automotive marketing research and consultancy firm AutoPacific collected and analyzed consumer data to quantify the effect that accessorization has on the sale of new vehicles.  The resulting report, "Influence of Accessories on New-Vehicle Sales", details the findings.

SEMA Members may get this content for free!

Regular Price:

$199.00

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