SEMA Central

SEMA Cares Jeep Revealed

Richard PettyIn what has become an annual tradition, Omix-ADA recently unveiled a project Jeep built in support of SEMA Cares, the association’s program benefitting children’s charities. The debut took place at the recent 50th anniversary SEMA Show in Las Vegas. After its unveiling at SEMA Central, the vehicle served as a dramatic conversation piece, raising vital awareness for SEMA Cares charitable efforts within the automotive aftermarket.

The SEMA Show: Ever Evolving, Unchanged Core Premise

Chris KerstingAs you read this, thousands of automotive specialty-equipment manufacturers are working in full-frenzy mode, finalizing their latest automotive innovations for the 2016 SEMA Show. For 50 years now, the basic premise of the Show has remained unchanged: unite automotive specialty-equipment buyers with parts manufacturers for a four-day marketplace to grow sales and the industry. And yet the SEMA Show is also ever-changing, introducing new ways to make this marketplace more productive, informative and interesting.

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