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Is Your Business Underperforming? Use Market Research to Find Out

The SEMA Financial Benchmarking Program was developed in order to provide SEMA members with financial benchmarks they could use to help measure and compare their business operations with others in the industry. Industry-specific key performance indicators are reported that can then be used by participants to improve or grow their businesses.

SEMA to Expand Enthusiast Research Program at SEMA Show 2010

With overwhelming support from the SEMA Show Committee, last year’s Enthusiast Opinion Leader Research Project will expand at the 2010 SEMA Show.

(May 13, 2010)

Contact: Della Domingo


Consumer Demand Index Up 85% From a Year Ago

SEMA’s Consumer Demand Index (CDI) experienced yet another increase in April, going from 45 to 48. Representing a 7% increase, the CDI again matches closely with the Consumer Confidence Index which experienced an 11% increase from March to April. The April increase experienced by the CDI follows the ten-point increase from the month before and marks an 85% increase from April 2009. This could signal an indication that consumers are willing to purchase more products in the next few months—much needed good news for the specialty-equipment market.

Manufacturers See November 2009 Growth Compared to 2008

Slightly more than 44% of manufacturers experienced growth in November last year, compared to the same period in 2008. Fewer distributors and retailers, however, said they experienced the same.

SEMA/CAR Report: "No More Normal" in the New Auto Industry Landscape

SEMA-commissioned forecasts from the Center for Automotive Research (CAR) feature exclusive insights on changes in vehicle technology, OEM direction/strategy, government regulatory trends and consumer mindset.

Mobile Electronics Segment Grows 25% in Four Years

Other than powertrain components that have to coexist with vehicle on-board computers, mobile electronics components can often be the most complex specialty-equipment accessories added to a vehicle. The key to success in this market is the ability to convince enthusiasts and consumers alike that they have to have these cool products on their vehicle.

More Drivers Planned Specialty-Equipment Purchases Last Month, Says SEMA Report

Consumer intentions to buy specialty-equipment products rose in September, up three points from the August reading of the SEMA Consumer Demand Index.

SEMA Research: Racing and Performance Grows as Overall Market Contracts

 SEMA News Racing & Performance
The racing and performance component of the specialty-equipment market is comprised of three market niches: street performance, racing and compact performance. Combined, these three niches represent 32% of the total retail sales of the specialty-equipment market.

In 2008, the overall market contracted to $31 billion from $38 billion in retail sales. But the racing and performance market experienced growth. In fact, total retail sales for the three niches combined grew 4%, from just under $10 billion to $10.3 billion.

Read the latest SEMA research on the market that is at the core of the specialty-equipment industry.

Jeep Wrangler is Best-Selling SUV First Half of '09—See the Rest Here

The Jeep Wrangler was the best-selling SUV from January to June 2009. Dive in to a breakdown of light-truck market sales to see what people are driving and the potential for specialty-equipment sales for light trucks, CUVs and SUVs.

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