China

Rough Chinese Terrain Creates Market for U.S. Specialty Products

A growing number of Chinese are looking to explore their country’s rougher regions by going off-road, and Jeep sales in China are surging. But China’s terrain is apparently rougher than that found in the United States—or perhaps Chinese drivers are just more radical—because U.S.-built Jeeps are not durable enough for China, an engineer with Chrysler in China told SEMA. That could be an opportunity for SEMA members.

Two Weeks Left to Participate in Low-Cost Program to Explore Large Emerging Market

U.S. specialty-parts manufacturers have until June 15 to register online at www.sema.org/china
to participate in three days of one-on-one meetings with Chinese buyers
and networking events, as well as tour the China International Auto
parts Expo (CIAPE). Hotels, meals and an interpreter are included.

For more information, contact Linda Spencer at lindas@sema.org.

More Than Half of China's Imports Are SUVs—Get a Foothold in the Market

Registrations of imported cars in China surged 90.2% in 2010,
according to the Japanese research company Fourin Inc., with imports
topping 600,000 units last year. SUVs accounted for 51.7% of
all imports during that period, based on new vehicle registration data,
says Fourin’s China Automotive Intelligence Report No. 24, December,
2010.

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