As VP of Human Resources, Maru Trevizo, SHRM-CP, PHR, oversees the full cycle of HR functions for SEMA, with a focus on leadership development, organizational culture, people strategy, training and coaching.
Daniel Ingber is SEMA's Vice President of Government and Legal Affairs, leading SEMA’s government relations efforts and acting as its chief in-house lawyer. SEMA hired Daniel in 2016 as its Chief Corporate Counsel as the lead staff as the lead in-house lawyer. Daniel came to SEMA with a decade of legal experience, having clerked on the U.S. Appeals Court for the Seventh Circuit, litigated cases in state and federal court at a law firm, and worked as in-house counsel for Feld Entertainment. In 2017 Daniel was made acting head of the DC Office, responsible for advancing the interests of SEMA members in Washington DC, federal regulatory agencies, and state houses throughout the country. As leader of Government Relations, he directs SEMA’s lobbying efforts while serving as gatekeeper and steward of SEMA’s legal issues.
Alise Miner joined SEMA in 2005 as the VP of Information Technology. In that role, Miner was responsible for the association’s internal IT infrastructure and worked with outside partners and members on key Business Technology initiatives.
She was instrumental in moving the association’s internal data management program forward, as well as in establishing industry-wide data standards. Her contributions to the association were so significant that within just two years, she was asked to spearhead SEMA’s internal systems and projects team. This newly established role is geared toward improving internal efficiencies and standardizing procedures including Lean Office and ISO certification.
Nathan Ridnouer is a 25-year trade association professional and currently the VP of Councils and Membership. In this role, he oversees the strategic direction of the organization’s volunteer groups and services to the broad membership base, including Education, Market Research and the association’s member discount programs.
Ridnouer joined the SEMA staff in 2008 as the Senior Director of Member Services after six years with the Consumer Electronics Association (CEA). In that role, he was responsible for coordinating the organization’s educational priorities, including the seminar program at the annual SEMA Show, webinar schedule and programming created to help students prepare and transition into the specialty equipment market.
SEMA.org Executive Staff