Approximately 215 local high-school and college students, eager to receive career guidance, attended Automotive Career Day on September 17 at Cypress College in Cypress, California. SEMA-member speakers volunteered their time to help students make connections between their interests and automotive career fields.
PRO Sales Training Manual
The Professional Restylers Organization (PRO) has released the second edition of the “PRO Sales Training Manual,” a resource designed to help restylers, trimmers and accessory retailers build a more successful dealer-direct sales strategy.
In today’s market, competition for a dealer’s business
can be stiff and selling to vehicle dealers can be challenging. It
stands to reason that to be successful, your company needs to excel and
differentiate itself from the pack.