Measuring Sessions

SEMA’s International Vehicle Measuring Program

Offering Access to Hard-to-Obtain Vehicles What do a Toyota HiLux, a Ford Ranger T6, an UAZ Hunter and a Mitsubishi L200 have in common? For one thing these vehicles are known for being aftermarket-accessory friendly, are extremely popular with enthusiasts and are typically upgraded by owners who seek to take them off-roading. Another thing they have in common is that none of these vehicles are sold in the United States, but being very popular throughout the much of the rest of the world, they offer export marketing potential for U.S. companies.

International Vehicle Measuring Opportunity: 2013 Ford Ranger T6 and 2012 Hilux

SEMA, in partnership with the US Department of Commerce, has brought a 2013 Ford Ranger T6 and a 2012 Toyota Hilux to the US. The vehicles are being sold throughout the world but not in the US or Canada. SEMA's International Vehicle Measuring Program makes available difficult-to-access vehicles so that members can measure them in order to create export-ready product.

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