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SEMA Council Embraces Off-Road Industry

DIAMOND BAR, Calif. (May 14, 2019) -- As the truck market evolves, the SEMA council dedicated to the truck industry is evolving as well. The council previously known as the Light Truck Accessories Alliance is now called the Truck & Off-Road Alliance (TORA), continuing to represent businesses related to traditional pickup accessories such as bedliners, running boards and caps while now including off-road products such as specialty wheels, tires, suspensions and nerf bars, in the off-road and UTV markets.

SEMA Hall of Fame Names Three New Members

DIAMOND BAR, Calif. (May 3, 2019) -- Bob Chandler, Bruce Crower and Marla Moore will receive the automotive specialty equipment industry’s highest honor as the newest members of the SEMA Hall of Fame. Representing an esteemed group of industry icons who have influenced and inspired the $43 billion automotive specialty equipment industry, the three will be recognized as part of the SEMA Installation & Gala on Friday, July 26, 2019, at the Anaheim Marriott in Anaheim, CA.

SEMA Expands Youth Outreach With NHRA

DIAMOND BAR, Calif. (May 1, 2019) -- The Specialty Equipment Market Association (SEMA) is expanding its youth outreach efforts by partnering with the NHRA’s Youth & Education Services (YES) Program. This initiative enables SEMA to reach and introduce students to the excitement and opportunities in motorsports, whether as a spectator, career or an overall lifestyle.

Warren Kosikov Named SEMA Vice President of Sales

DIAMOND BAR, Calif. (April 10, 2019) -- Warren Kosikov has been named Vice President of Sales for the Specialty Equipment Market Association (SEMA), where he will lead the sales team and guide the day-to-day sales strategy for both the SEMA and PRI Shows, SEMA News and Performance Racing Industry magazines and related media content. Kosikov, who joined SEMA in 2014, has more than 30 years of industry experience.

SEMA Show Prepares Exhibitors for Success

DIAMOND BAR, Calif. (March 22, 2019) -- Recognizing that auto part manufacturers invest in, and rely heavily on, the SEMA Show for their marketing promotions, SEMA Show organizers are hosting the 10th annual SEMA Show Exhibitor Summit on June 17-19, 2019, in Las Vegas, Nevada. During the two-and-a-half day training, exhibitors learn how to get the most out of the automotive industry’s premier trade event taking place November 5-8, 2019, at the Las Vegas Convention Center.

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