Events

Raising Brand Awareness

Liqui MolyEvery year, the SEMA Show accommodates specialty-equipment manufacturers who decide to exhibit on the international stage for the first time. This year is no different. Held at the Las Vegas Convention Center, the SEMA Show attracts more than 170,000 industry leaders from more than 140 countries. In 2017, the Show featured 2,400 exhibitors, including 354 first-timers.

Planning For Success

FreemanTrade shows are all about doing business, but before the Show floor opens and the first meetings can begin, exhibitors have to arrive and set up. Then they have to pack everything up again five days later to hit the road for the next show. All too often, exhibitors arrive in Las Vegas unprepared, believing that if they order everything they require on-site they will receive it on the spot. The consequenses for that lack of planning can be costly in both time and money and lead to frustration. But, through proper planning, an exhibitor’s Show logistics can work smoothly and efficiently.

2018 SEMA Show Countdown

With opening day of the 2018 SEMA Show set for Tuesday, October 30, now is the time for exhibitors to make their crucial last push toward attracting buyers to their booths. According to SEMA Trade Show Director Tom Gattuso, more than 60,000 buyers are expected to attend this year’s Show, and a large percentage of them are already determining which exhibitors they want to see.

SEMA Launch Pad, Presented by YEN

Launch PadFurthering SEMA’s interest in identifying young, creative leaders and supporting entrepreneurial initiatives, the Young Executives Network (YEN) has produced the Launch Pad competition for the past five years. Through each stage of the competition, the program teaches participants how to evaluate their markets, communicate the benefits of their products, and market them effectively.

Motor City Truck Wars Heat Up

SilveradoDespite sporadic gas prices across the country, Americans’ love affair with their trucks is stronger than ever, and so is brand loyalty among consumers. The light-duty truck market is heating up as Chevrolet, Ford and Fiat Chrysler Automobiles (FCA) revealed new models from their clandestine design and engineering arsenals at Detroit’s 2018 North American International Auto Show. That event in the Motor City is basically in the backyard of the domestic OEMs. GM, Ford and FCA may feel that they have home-court advantage, but it’s anyone’s game in this ongoing battle for pickup supremacy.

2017 SEMA Battle of the Builders

For many in the custom-car industry, the SEMA Battle of the Builders is a chance to prove that they are among the best. The 2017 competition began with nearly 300 applications from builders representing an elite group of individuals who have demonstrated extreme talent, creativity and craftsmanship in modifying cars, trucks and SUVs. The field was not only the largest to date but was also deep in entries of exceptional quality. This year also saw the expansion of the Young Guns recognition, which shines the light on young, up-and-coming builders in the automotive industry.

Worldwide Appeal

Holley MSD RacepakAmong the throngs of international journalists who traveled to the 2017 SEMA Show from around the world were representatives from 27 top enthusiast media from 17 countries who were invited to serve as judges for the Global Media Awards (GMA). These print, digital and broadcast media were charged with the task of identifying up to 10 products each from the more than 3,000 products in the New Products Showcase that they believed would best resonate in their home markets. 

2017 SEMA Cares Ford Bronco Unveiled

SEMA Cares Boosted BroncoA partnership now eight years in the making, WD-40 Co. and SEMA Cares have again teamed to create a one-of-a-kind build, with SEMA Cares’ partner charities—Childhelp and the SEMA Memorial Scholarship Fund—as the beneficiaries. Over the years, WD-40 has produced vehicles representing a variety of niches, partnering with automotive aftermarket companies to help turn ideas into reality.

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