Hot Rodders of Tomorrow

Hot Rodders of TomorrowHot Rodders of Tomorrow (HROT) has been going strong since its inception in 2008. HROT is a timed competition where teams of five high-school students go head to head to disassemble and reassemble a small-block Chevy 350. The program is simultaneously educating and empowering students while they compete. The idea is to give students access and experience with the automotive industry by way of a team-building challenge.

Special Appearances

GibbonsAmid all the famous Show cars and vehicular eye-candy of the 2017 SEMA Show, you can also expect to rub elbows with plenty of celebrities and industry icons throughout the week. This year, legendary musicians Jimmie Vaughan, Billy F Gibbons, Jeff Beck and Michael Anthony will be the featured entertainment at the SEMA Industry Awards Banquet, Thursday, November 2.

2017 SEMA Show Guide For Buyers

SEMA Show FloorAs the world’s premier automotive aftermarket trade-only event, the annual SEMA Show at the Las Vegas Convention Center (LVCC) offers industry buyers unparalleled value and opportunity. Of course, with so much to see, experience and accomplish in one week, buyers will want to create an effective game plan before they even hit the Show floor. To help get you started, Gattuso offered the following SEMA Show priorities for buyers.

From Mild to Wild

Food TrucksWhen you’re spending busy days at the SEMA Show, sooner or later you’ll need to eat. Fortunately, there is a wide array of options. The city of Vegas offers an almost unlimited number of choices for dinner and entertainment after 5:00 p.m. Read on for a short list of restaurants representing a mix of fine and casual dining options that may simplify your planning.

SEMA Show New Products Showcase Features Enhancements

Sinister DieselAs the number-one destination for attendees at the SEMA Show, the 2017 New Products Showcase will feature several enhancements to make it easier than ever for buyers and media to visit. Located along the Skybridge between Central and South Halls, the Showcase will be open to Showgoers from 8:00 a.m.–6:00 p.m. each day of the event—one hour before the Show floor opens and one after closing—and it will include New Products Happy Hours on Tuesday, Wednesday and Thursday, from 4:00 p.m.–5:30 p.m.

SEMA Show Press Conferences

The Official SEMA Show Press Conference Schedule helps journalists and media attend the news events that are important to their readers. Whether it’s an OEM debut, a project-vehicle reveal or an award presentation, there is plenty happening during the week to cater to all audiences. The schedule will serve as a guideline for credentialed media, providing them with the dates, times, locations and details of all the exhibitors hosting press conferences.

Top Marketing Tips for Exhibitors

MarketingWhile the SEMA Show builds the optimal environment for matching buyers with sellers, exhibitors may have a variety of different goals for the week, such as making new contacts, or connecting with current customers. With the 2017 SEMA Show now less than eight weeks away, it’s time to be serious about putting together a game plan for attracting the right buyers to your booth.

Must-See Features at the 2017 SEMA Show

new products showcaseAs we move closer to the rapidly approaching 2017 SEMA Show, the stage is set with an expansive selection of education seminars, special events and interactive experiences for Show attendees to live out firsthand. Year after year, SEMA renews its commitment to bring the most cutting-edge concepts and technologies to the automotive aftermarket, all under one roof in Las Vegas. The following is a list of the top must-see features for the 2017 SEMA Show.


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