TORA

SEMA Council Embraces Off-Road Industry

DIAMOND BAR, Calif. (May 14, 2019) -- As the truck market evolves, the SEMA council dedicated to the truck industry is evolving as well. The council previously known as the Light Truck Accessories Alliance is now called the Truck & Off-Road Alliance (TORA), continuing to represent businesses related to traditional pickup accessories such as bedliners, running boards and caps while now including off-road products such as specialty wheels, tires, suspensions and nerf bars, in the off-road and UTV markets.

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