Connected Vehicle

Auto 3.0: Fast, Cool, Smart and Connected

SEMA’s Vice President of Vehicle Technology on the State of Advanced Vehicle Technology

Today’s cars, trucks and the auto industry and performance aftermarket as a whole are being reinvented, restructured and re-envisioned. Cars are quickly moving from standalone mechanical products to smart electronic products and connected smart products in what might be called Auto 3.0, the Third Automotive Revolution. Not since the beginning of the industry have we seen such disruption in how cars are designed, developed, customized, sold, serviced and owned. Vehicles drive themselves, avoid accidents and connect to their owners’ digital lifestyles. They produce lower emissions, go faster and are safer, smarter and cooler than ever.

Connectivity Is the Word

Wireless connectivity and all-encompassing head units are among the latest mobile-electronics trends. Pioneer’s AVIC-8000NEX unit incorporates a wide range of features, including navigation, expanded Bluetooth capabilities and the ability to play the latest audio file formats. Integrating Wireless Technology Holds Boundless Potential

Connected-car technology continues to flourish in the mobile-electronics segment of the automotive aftermarket. Wi-Fi, smartphones and tablets now allow users to bring their apps and content into their vehicles and link wirelessly to onboard electronics, providing greater degrees of personalization.

Silicon Valley Versus Motor City: Race for the Future of the Car

John Waraniak, SEMA Vice President of Vehicle TechnologySEMA’s Vice President of Vehicle Technology on the State of Advanced Vehicle Technology and What’s to Come

The race to define future vehicles is on. Competition for the future of the auto industry is rapidly evolving between Silicon Valley and Detroit. While product is king, vehicle electronics and software rule. The recession accelerated the auto industry’s transformational changes, which are required for growth as well as the reinvention of vehicles—from mechanical to electrical systems, from stand-alone to connected, and from mass markets to personalization and customization. The changes we are going through today will impact the performance aftermarket industry for decades to come.

Smartphones and Hotspots

The Mobile Connectivity Trend Continues

“Vehicle connectivity” remains the buzz phrase in the mobile-electronics market segment. Whether via OEM head units, smartphones, tablets, iPads or mobile hotspots, the cloud’s literally the limit for infotainment.For 2013 and the immediate future, the buzz phrase in the mobile-electronics market remains “vehicle connectivity.” At least, that seems to be the consensus of a variety of category observers within the field, from journalists to marketing professionals.

“Just as we’ve seen in past years, in-vehicle technology has been driven by the iPhone and the efforts to either connect with it, integrate with it or make it part of the environment,” said Mobile Electronics Magazine Editor in Chief Solomon Daniels. “Manufacturers know that consumers carry their music around with them. The vehicle is no longer the central point for entertainment; it’s more of an offshoot.”

Go to the Gemba

SEMA’s Vehicle Technology Center

One of the central principles of lean customization is the Japanese term Genchi Genbutsu, which means “go and see.” To truly understand new business opportunities and the impact vehicle technology is having on automotive specialty-equipment products, you need to Go to the Gemba—the place where value and meaning are created.

Mobile Electronics Products

About this product:

From tire-pressure monitoring and powertrains to navigation and smartphone integration, nearly every facet of today’s automobile is controlled, managed or affected by some type of mobile electronics. As the field has expanded, an increasing number of products are introduced each year in the SEMA Show’s New Products Showcase, and an ever-growing throng of buyers seeks information about the most innovative systems and components.

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Technology Disruption and Future-Proofing Your Business

As a kid, John Waraniak, SEMA’s vice president of vehicle technology, never gave much thought to a college education. He did, however, enjoy building fast toys—plundering the neighbors’ throwaways on garbage day and reconfiguring found treasures such as washing-machine pulleys, lawn-mower engines, old wagons and bikes into saleable contraptions. That was the sort of vision and imagination that led him to two master’s degrees as well as engineering soapbox racers, B-2 stealth bombers and Chevrolet motorsports programs.

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