Project Underdog

Project Underdog

Project UnderdogEvery SEMA Show vehicle has a story, but few intertwine the themes of mentorship, industry knowhow, teamwork and inspiration as compellingly as Project Underdog, a student-customized ’72 Ford Maverick built under the tutelage of actor Sung Kang. Sponsored by Shell, featuring Pennzoil, and supported by Ford Motor Company, Samsung, Nitto, GReddy, Rocket Bunny and Facebook, the unique vehicle venture was completed at the SEMA Garage in Diamond Bar, California, just days before its official unveiling at the recent 50th anniversary SEMA Show in Las Vegas.

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