China Business Development Program

One Market Equals 20% of the World’s Population

2016 China Business Development ProgramOne in five people in the world reside in just one country: China. A delegation of SEMA-member manufacturers recently traveled to this nation of 1.4 billion people to check out the automotive specialty-equipment market firsthand. During the four-day program, a dozen manufacturers met with pre-vetted buyers, toured top off-road and performance shops and were briefed by U.S. government officials based both in China and at the U.S. Department of Commerce headquarters. The delegation was struck by how the market, while clearly in its early years, has developed such a passionate enthusiast base with such strong potential.

Subscribe to China Business Development Program