Market Research

New Study Shows How 16-24-Year-Olds Drive and Accessorize Their Cars

DIAMOND BAR, Calif. (Oct. 22, 2018) – Does the generation that grew up with cell phones and connects with friends and celebrities from all over the world still have the need and desire to drive cars? What percentage of youth would rather give up their phone over their car?  These questions and more are answered in the new 2018 SEMA Young Accessorizers Report. The research report was developed to help automotive parts companies understand how to connect with and provide products for this emerging consumer group.

SEMA Young Accessorizers Report

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SEMA Young Accessorizers Report

Young people are an important part of our industry. The SEMA Young Accessorizers Report provides an overview of young accessorizers age 16-24. This report includes data collected on who they are, what and where they modify, how they shop, how cars fit into their social life, and how to reach them.

The report includes:

  • Overview of young accessorizers – who they are, what they look like, how they differ from non-accessorizers
  • What they modify and why they do it
  • How they shop for aftermarket parts
  • How customization fits into their social life
  • How to reach young accessorizers
  • Recommendations for your business

Visit our updated research page for streamlined download: www.sema.org/research

 

SEMA Members may get this content for free!

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$0.00

SEMA Industry Perspectives Report – Fall 2018

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SEMA Industry Perspectives Report – Fall 2018

The SEMA Industry Perspectives Report provides a look at the state of the specialty-equipment industry based on insights from a wide range of businesses. In addition to providing metrics that companies can use to compare their business against their peers, the report also looks at sales trends among key business types and additional insight into one or more special topics.

The Fall 2018 report includes:

  • Business metrics that companies can use for benchmarking purposes
  • Estimates on how overall sales have changed in the past year
  • More detailed estimates by product type, vehicle type, and retail channel
  • Near-term sales expectations and emerging trends
  • Special focus on the marketing methods used by businesses

SEMA Members may get this content for free!

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$0.00

SEMA Industry Perspectives Report – Spring 2018

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SEMA Industry Perspectives Report – Spring 2018

The SEMA Industry Perspectives Report provides a look at the state of the specialty-equipment industry based on insights from a wide range of businesses. In addition to providing metrics that companies can use to compare their business against their peers, the report also looks at sales trends among key business types and additional insight into one or more special topics.

The Spring 2018 report includes:

  • Business metrics that companies can use for benchmarking purposes
  • Estimates on how overall sales have changed in the past year
  • More detailed estimates by product type, vehicle type, and retail channel
  • Near-term sales expectations and emerging trends
  • Special focus on how manufacturers get their products to consumers

SEMA Members may get this content for free!

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$0.00

SEMA Jeep Wrangler Report

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SEMA Jeep Wrangler Accessorizer Report

The SEMA Jeep Wrangler Report provides an overview of the specialty-equipment market for TJ and JK Wranglers. The report includes data collected on how consumers modify their Jeeps: what parts they buy, how they shop, and how specialty-equipment business can connect with them to help sell their products.

The report includes:

  • Information on what parts and accessories consumers have purchased
  • Which retail channels consumers use to purchase Wrangler modifications
  • Where consumers turn for information and ideas about new parts and accessories
  • How consumers use their modified Jeeps, both on-road and off-road
  • Recommendations for the industry

SEMA Members may get this content for free!

Regular Price:

$499.00

Advanced Vehicle Technology Opportunity Study

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SEMA Advanced Vehicle Technology Opportunity Study

The market for Advanced Vehicle Technologies (AVT) is developing as a significant new opportunity for companies in the specialty-equipment industry.

Advanced Driver Assist Systems (ADAS) and Connected Vehicle Technologies (CVT) are becoming common options on newly manufactured vehicles.  As these technologies become more established, there will be increasing demand to retrofit older vehicles with these systems.

This new report will help you understand:

  • What are these new technologies?
  • What opportunities exist in the retrofit market?

SEMA Members may get this content for free!

Regular Price:

$499.00

2017 SEMA Market Report

Market ReportWhat are the current trend lines for the aftermarket? What parts are selling, and who’s buying them? How are consumers locating and purchasing these products? And what might businesses glean from key economic and industry indicators to help them chart both their short- and long-term growth?

2017 SEMA Market Report

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SEMA Market Report 2017 The SEMA Market Report provides an overview on the state of the specialty-equipment market. The 2017 report includes data collected from consumers and other sources to deliver broad insight into this $41 billion industry.

The report includes:
  • Overall size of the specialty-equipment market
  • Consumer purchase estimates for sales channel, vehicle types and 43 parts categories
  • Profiling information on consumers
  • Industry and economic trends
  • Vehicle sales trends

SEMA Members may get this content for free!

Regular Price:

$499.00

Shopping Habits: In-Store & Online

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Shopping Habits: In-Store & Online | SEMA Market Research Report

The Shopping Habits: In-Store & Online report examines where specialty-equipment products are sold, how they are researched, and what products our consumers tend to purchase depending on whether they favor online-only, in-store only, or a mixture of retail channels. The report includes data on consumer purchases of specialty-equipment products in 2015.

The report includes:

  • Background on the overall size of the specialty-equipment market
  • Information on how much of our industry’s products are sold through in-store and online channels
  • How our consumers research new product ideas
  • How purchase habits and vehicle ownership/usage compare among consumers that buy parts exclusively online, exclusively in-store, and from a mix of both channels.
  • Key takeaways based on our findings

SEMA Members may get this content for free!

Regular Price:

$99.00

Specialty-Equipment Consumer Purchase Journey Report

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The Specialty-Equipment Consumer Purchase Journey report provides a look at how our core enthusiasts shop for parts and accessories. The report includes information on the specialty-equipment market , a look at the different types of consumers in our industry, and how the most engaged and enthusiastic consumers go from a new project idea to researching part specs to the final purchase.

The report includes:

  • Information on the size and composition of our industry’s retail market
  • Profile of the different types of specialty-equipment consumers
  • Profile of where enthusiasts go for inspiration, research, and purchase
  • Three key purchase paths showing the touchpoints during shopping

SEMA Members may get this content for free!

Regular Price:

$100.00

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