Explore the Middle East market on the 8th SEMA Middle East tour March 26-31, 2019 in Abu Dhabi. Take advantage of a limited number of Subsidized Slots to meet with pre-vetted buyers from throughout the Middle East.
United Arab Emirates (UAE)
The United Arab Emirates (UAE) was the venue for the sixth annual SEMA Middle East Business Development Program in March. The 2017 event brought together pre-vetted trade buyers from 11 nations to meet with a delegation of 40 U.S. SEMA-member companies. The delegation included those returning for an additional SEMA Middle East program, such as aFe Power, Borla Performance Industries, COMP Cams and Injen Technology, as well as more than 23 manufacturers traveling to the Middle East with SEMA for the first time.
Nearly 40 SEMA-member companies traveled together to the United Arab Emirates (UAE) as part of the fifth SEMA Middle East Business Development Program. The companies included manufacturers of engine performance, suspension, interior and exterior products and those whose products are used for racing, street performance and off-roading as well as for classic cars, restoration and hot rods. The group was in the Middle East learning about the local specialty-equipment market firsthand, tazweed-style (Arabic for customization).
As global interest in and demand for automotive customization grows, so does the opportunity for increased business for SEMA-member companies. That is the reason why SEMA sponsors international business-development programs and connects SEMA members with potential buyers in emerging markets such as China, Russia and the United Arab Emirates (UAE).
Todd Lindblade, regional sales manager for Extang, based in Michigan, explained one of the reasons why his company and 41 other SEMA members recently spent a week in the United Arab Emirates (UAE) meeting with buyers from throughout the region.