PRO Member News

PRO Events and Education for Restylers at the SEMA Show

The Professional Restylers Organization (PRO) is slated to host several events at the SEMA Show as well as sponsoring education seminars geared specifically toward advancing professionals in the restyling segment. All PRO members and restyling professionals are encouraged to attend these events to learn more about PRO membership, the resources that are available to your company, and get more connected to the industry.

Industry Leaders Celebrated at PRO Reception

The Professional Restylers Organization (PRO) held its annual industry awards reception at the 2016 SEMA Show in Las Vegas. The event provided restyling professionals with an opportunity to enjoy an evening of networking in a relaxing environment out by the Westgate Resort & Casino pool deck. The council recognized restyling companies and individuals in its awards ceremony. Four awards were announced.

Meet PRO’s Leadership: Scott Wolin and Ellen McKoy

Professional Restylers OrganizationScott Wolin is an industry veteran who has served in a number of roles within SEMA and the Professional Restylers Organization (PRO) over the past 25 years. He became PRO’s chair on July 1, his second run in the position. Wolin is the sales manager for Chicago Parts & Sound (CPS), a company focused on supporting dealership customers by improving their sales. As such, he focuses on educating dealers about the benefits of accessorizing and growing CPS’s key markets.

Revised “PRO Sales Training Manual” Gives Restylers a Competitive Edge

Professional Restylers Organization (PRO) - SEMA CouncilThe Professional Restylers Organization (PRO) recently released the second edition of the “PRO Sales Training Manual,” a resource designed to help restylers, trimmers and accessory retailers build more successful dealer-direct sales strategies. The original idea for the resource came about at a long-range planning meeting a decade ago.

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