The meeting serves as an opportunity for council members to address restyling industry challenges, trends and opportunities, and weigh in on the needs of its member companies.
PRO Member News
Selling to car dealers is not an easy proposition. It takes more than installing a few accessories on a vehicle and walking cold into a dealership to make a sale and build a long-lasting, value-based relationship.
With various networking and learning experiences on tap, plus a chance to get up to speed on current council initiatives, Professional Restylers Organization (PRO) members had opportunities galore to connect throughout the 2018 SEMA Show, held October 29–November 2.
The Professional Restylers Organization (PRO) is slated to host several events at the SEMA Show as well as sponsoring education seminars geared specifically toward advancing professionals in the restyling segment. All PRO members and restyling professionals are encouraged to attend these events to learn more about PRO membership, the resources that are available to your company, and get more connected to the industry.
Ellen McKoy of EMK Marketing stepped in as the chair for the Professional Restylers Organization (PRO) on July 1, with Dino Perfetti of Automotive Concepts as the new chair-elect.
Josh Poulson of Auto Additions, Manny Moncada of Autohaus and Jared Cohen of Auto Action presented to restyling professionals at the SEMA Show on the topic of “10 Steps to Operating a Successful Restyling Shop.” In case you missed this valuable education session, here are 10 things you can start to implement today to improve your business.
The Professional Restylers Organization (PRO) held its annual industry awards reception at the 2016 SEMA Show in Las Vegas. The event provided restyling professionals with an opportunity to enjoy an evening of networking in a relaxing environment out by the Westgate Resort & Casino pool deck. The council recognized restyling companies and individuals in its awards ceremony. Four awards were announced.
Scott Wolin is an industry veteran who has served in a number of roles within SEMA and the Professional Restylers Organization (PRO) over the past 25 years. He became PRO’s chair on July 1, his second run in the position. Wolin is the sales manager for Chicago Parts & Sound (CPS), a company focused on supporting dealership customers by improving their sales. As such, he focuses on educating dealers about the benefits of accessorizing and growing CPS’s key markets.
The Professional Restylers Organization (PRO) recently released the second edition of the “PRO Sales Training Manual,” a resource designed to help restylers, trimmers and accessory retailers build more successful dealer-direct sales strategies. The original idea for the resource came about at a long-range planning meeting a decade ago.