WTC Member News

WTC Talks Tariffs, Technology and The Stage

The Wheel & Tire Council (WTC) has long been a clearinghouse for information on trends, technology, product development and legislative and regulatory issues that affect the market segment it represents. For instance, to assist in the development of new products, the council created the WTC Wheel Measurement Database, which contains wheel measurement information on new vehicles accessible through measuring sessions held periodically at the SEMA Garage.

WTC Connects Wheel and Tire Pros at SEMA Show Events

As part of its mission to help its members’ businesses grow and thrive, the Wheel & Tire Council (WTC) centers its efforts on delivering meaningful benefits and opportunities during the SEMA Show. Whether it’s through educational offerings, networking venues or recognition of industry leaders during an awards ceremony, WTC invites all members and nonmembers interested in learning more about WTC to take advantage of its can’t-miss opportunities during Show week.

WTC Embarks on New Project

Much like SEMA’s mission to help members’ businesses grow and prosper by providing a range of resources, SEMA councils and networks also offer deliverables to their members. For the Wheel & Tire Council, that means providing a forum for member companies to work together to identify and address industry-related issues and explore opportunities in the aftermarket wheel industry.

WTC Welcomes New Membership

On July 1, the Wheel and Tire Council (WTC) will welcome Greg Parker of Wegmann Automotive as its new chair and Tyson Boyer of Dill Valves as chair-elect. The WTC is committed to the progression of the automotive aftermarket wheel and tire segment and providing resources and community for its members.

Honoring a WTC Pioneer

Fenton Liffick has more than 67 years of experience in manufacturing, engineering, sales and metal and plastic finishing. He’s been involved in the automotive, truck and RV wheel and wheel accessory industries for 61 of those years, both for the auto manufacturers and for aftermarket companies.

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