The Wheel & Tire Council (WTC) has long been a clearinghouse for information on trends, technology, product development and legislative and regulatory issues that affect the market segment it represents. For instance, to assist in the development of new products, the council created the WTC Wheel Measurement Database, which contains wheel measurement information on new vehicles accessible through measuring sessions held periodically at the SEMA Garage.
WTC Member News
In the 22 years since SEMA’s Wheel Industry Council burst on the scene, the group—now known as the Wheel & Tire Council (WTC)—has stayed true to its core mission: namely to identify industry challenges, deliver educational solutions, and provide networking opportunities.
Twenty-one years ago, a collection of SEMA-member companies representing various facets of the custom wheel industry banded together to form the Wheel Industry Council (WIC). At the time, WIC was described as a forum in which wheel and tire professionals could network, identify and work on resolving areas of mutual concern, and form mutually beneficial alliances.
As part of its mission to help its members’ businesses grow and thrive, the Wheel & Tire Council (WTC) centers its efforts on delivering meaningful benefits and opportunities during the SEMA Show. Whether it’s through educational offerings, networking venues or recognition of industry leaders during an awards ceremony, WTC invites all members and nonmembers interested in learning more about WTC to take advantage of its can’t-miss opportunities during Show week.
Over the years, the Wheel & Tire Council (WTC, formerly known as the Wheel Industry Council, WIC) has not only brought together two related industry segments for the common good but has also centered its sights on the collective technical and educational needs of its members.
Much like SEMA’s mission to help members’ businesses grow and prosper by providing a range of resources, SEMA councils and networks also offer deliverables to their members. For the Wheel & Tire Council, that means providing a forum for member companies to work together to identify and address industry-related issues and explore opportunities in the aftermarket wheel industry.
Members of the Wheel & Tire Council (WTC) were treated to several segment-specific activities throughout the week of the 2018 SEMA Show, beginning with a general membership meeting held on Monday, October 29.
The Wheel & Tire Council (WTC) will be hosting events that will allow members of the aftermarket wheel and tire community to meet, mingle, collaborate and celebrate industry leaders at the iconic SEMA Show in Las Vegas. The events include networking at the council’s annual reception.
On July 1, the Wheel and Tire Council (WTC) will welcome Greg Parker of Wegmann Automotive as its new chair and Tyson Boyer of Dill Valves as chair-elect. The WTC is committed to the progression of the automotive aftermarket wheel and tire segment and providing resources and community for its members.
Fenton Liffick has more than 67 years of experience in manufacturing, engineering, sales and metal and plastic finishing. He’s been involved in the automotive, truck and RV wheel and wheel accessory industries for 61 of those years, both for the auto manufacturers and for aftermarket companies.