Featured Vehicles

HRIA Feature Vehicle Program

The Hot Rod Industry Alliance (HRIA) Feature Vehicle Program is designed to bring attention and to highlight the works of up and coming builders in the hot rod industry. Each year, 10 builders are selected to have their one-of-a-kind projects be featured at the iconic SEMA Show in Las Vegas. Three vehicles are placed in the shared ARMO/HRIA booth located in Hot Rod Alley, six vehicles are placed in the HRIA Reception and one is stationed in the alternate position, which still gets plenty of foot traffic.

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