Craig Schmutzler, Vice President of Operations, SDC


John Waraniak, Vice President of Vehicle TechnologyCraig joined the SEMA Data Co-op, in August 2014, to recruit and oversee a top tier member support team. He brings many years of experience in the automotive industry, including past roles with Keystone Automotive, Arrow Speed Warehouse, and

An operations and customer-service professional, Craig has spent a good deal of time in senior leadership roles and has a strong understanding of the importance of creating a synergistic relationship between business functions to maximize the performance of an operation. He brings a process-oriented, analytical approach to his role and works to instill a “more than required before it is expected” attitude in his teams.

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