Dan Hall of Auto Pacific Inc. covers which specialty market segments benefit most from a boost in new-vehicle sales.
SEMA Biz Tips
Christine Corelli provides insight regarding the differences between selling to women and selling to men.
Jennifer Cario of SugarSpun Marketing outlines the importance of blogs for building and maintaining a strong social following.
Peter Sweatman from the University of Michigan discusses M-City, a unique facility to test automated vehicle enhancements in an environment that mimics real-world conditions.
Scott Ginsberg from HelloMyNameIsScott.com discusses the value of approachable leadership and branding in the office and in the marketplace.
Scott Bowers of Wheel Pros explains the inspiration and steps behind creating and evolving a brand that is cool.
Addressing the question "what are we trying to achieve?" can lead companies to increased feedback and more innovation throughout the business.
Joanne Lipman explains the importance of understanding unconscious bias and how people can overcome it.
Why showing empathy for customers and understanding their needs is among the most important skills for customer service and sales teams to learn.
Eric Cook of EricTheCarGuy.com discusses the ways that companies can leverage their brand using YouTube.