As the globalization of automotive manufacturing has accelerated in recent decades and U.S.-spec vehicles are now being manufactured and distributed via worldwide supply chains, a side effect has been the emergence of an increasingly affluent consumer class in much of the developing world. This, in turn, presents tremendous growth opportunities for American manufacturers offering goods and services that cater to this rapidly expanding market segment.
Qian Guohui bought his first Jeep—a Compass—in 2010. The model choice was dictated by his wife’s tastes. But Guohui hankered after a tougher-looking Jeep, and he wanted to go off-road. In 2014, with his wife’s blessing, he bought a Jeep Wrangler.
Seventeen SEMA-member companies presented their products in a two-city visit to China during the September 2014 SEMA China Business Development tour.