Chris Kersting

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Early Planning: The Foundation For SEMA Show Success

It’s only April, but contracts for SEMA Show booth space are rapidly accumulating, and the staff has been busy preparing for booth selection, planning innovative Show features and securing discount programs to help our participants avoid unnecessary costs. With all this activity afoot, the 2015 SEMA Show is looking to be another outstanding event. That’s why now is the time to be laying the foundation for a successful SEMA Show, especially for exhibitors. One important deadline is coming up April 6, which is the cutoff date for exhibitors to register for Priority Booth Selection. This year’s priority selection process begins...
SEMA News—April 2015

CHRIS KERSTING

Pumping Up Consumer Excitement

The first-ever SEMA Ignited event may have looked like a great party and car show, but Ignited was actually much more than that. The event was a way to show off the incredible cars, trucks and specialty equipment that our industry brings to the SEMA Show. It was also a means to interact with consumers, both on-site and through the media. The immediate social-media coverage was awesome, and now we have the longer-lead media pieces coming to fruition. One important consumer-facing program is set to debut March 8—the one-hour, SEMA-sponsored Velocity Channel special called “SEMA Battle of the Builders.”
SEMA News—March 2015

CHRIS KERSTING

Are You Using New SEMA Tools to Meet Vehicle Technology Challenges?

Those who have attended the SEMA Show are likely aware of SEMA’s collaborative relationship with the Clemson University International Center for Automotive Research (CU-ICAR). SEMA’s partnership with CU-ICAR is now in its fifth year. It’s been a great partnership that yields useful tools to help SEMA members cope with vehicle technology and advance their products. Clemson has state-of-the-art equipment and top engineering talent to stay abreast of the newest automotive technologies. By connecting CU-ICAR and its graduate-level students and professors with the aftermarket, SEMA is shaping world-class research into practical tools for our member companies.One example is the just-released “Ride Guide,” a publication that puts more science into the matter of wheel/tire performance and selection. With support from SEMA and the Wheel & Tire Council (WTC), CU-ICAR recently conducted months of testing to determine the performance differences of varying wheel and tire combinations.
SEMA News—February 2015

CHRIS KERSTING

2014 SEMA Show and SEMA Ignited

It will be no surprise to those who attended: The 2014 SEMA Show bounced off the rev limiter like a street machine on nitrous, posting historic levels of attendance, exhibitor numbers and total footprint. Growth is good, but the key measure of success will always be to create a comprehensive marketplace where quality exhibitors can do business with quality buyers. In that regard, it seems that the 2014 Show served well as a springboard for success for most in the industry in the coming year. As usual, we’ll be doing research to quantify what worked and what is changing as well as soliciting new ideas and ways to improve. To those of you who returned our post-Show survey, we extend our sincerest thanks in advance for your thoughts and comments.
SEMA News—January 2015

CHRIS KERSTING

Newsflash: Rich Marketing Content = More Profits. Is Yours In the SEMA Data Co-op?

We’re pleased to report that the SEMA Data Co-op has surpassed critical mass and is rolling! Your industry-owned product data repository now has more than 350 brands covering more than 2.7 million live part numbers. Every week, we see thousands of data exports pulled down by data receivers—our industry’s resellers and retailers. That means that more products are getting more exposure, leading to increased sales. That’s great news. Meanwhile, the marketplace continues to evolve. These days, more than 50% of all sales begin with online research, and studies show that a product listing that offers an image is more than twice as likely to sell as one with no image. Rich data—images with multiple views, video files, audio files—is reported to be as much as 17 times more likely to prompt a sale.
SEMA News—December 2014

CHRIS KERSTING

Industry Poised to Deliver at the 2014 SEMA Show

For much of 2014, SEMA members have generally reported having a good year and, for some, a great year. I’ve observed that the SEMA Show is a barometer of industry strength, reflected by participation and investment in the Show. This year’s pre-Show registration indicates that the SEMA Show will be an outstanding springboard for growth opportunities in 2015. This marks the fifth straight year that the Show has had increased participation levels since the lows of the recession in 2009. This makes for a larger Show, but more important than size is how many innovative manufacturers are taking the opportunity...
SEMA News—November 2014

CHRIS KERSTING

The Buzz for the 2014 SEMA Show: SEMA Ignited

If you’re not registered to participate in the SEMA Ignited event, now is the time to get in. The event concept is simple. After four days behind closed doors in the Las Vegas Convention Center, visible only to industry professionals, participating cars and trucks from the SEMA Show will roll out on Friday, November 7, to assemble at one of the newest landmarks in the city, the High Roller observation wheel at the LINQ entertainment district. There, from 4:00 p.m.–10:00 p.m., consumers and the media will be able to experience the hottest cars, products and personalities from the SEMA Show and enjoy food and music in a culminating celebration. Participation in the event will be free of charge to SEMA exhibitors, attendees and consumers.
SEMA News—October 2014

CHRIS KERSTING

Recruiting and Cultivating for the Future

For decades now, SEMA members have expressed concern about the aging of the automotive specialty segment and the number of young enthusiasts entering the marketplace and our workforce. Addressing those concerns, SEMA has developed a number of initiatives, many of which have matured and grown. There has been expansion of the SEMA Young Executive Network (YEN), now 1,300 strong; development of a robust student program that brings 500-plus automotive students to the SEMA Show each year; and substantial support of other productive youth-oriented automotive programs, such as Hot Rodders of Tomorrow.
SEMA News—September 2014

CHRIS KERSTING

Make a Difference: Meet With Your Elected Representatives

In this issue of SEMA News, you’ll find a number of articles making clear that our industry needs to be aware and more involved when it comes to laws and government regulation. Whether over safety or environmental concerns, land-use policy or small-business regulations, our industry has a great deal at stake. Trade associations such as SEMA unite our industry’s individual voices and resources to have a meaningful impact. But we can only achieve results if we have you involved—and a great first step is to learn more about the issues and the legislators in your neck of the woods. Then arrange for a visit—with hands-on help from the SEMA team.
SEMA News—August 2014

CHRIS KERSTING

SEMA Garage: What’s In It for You?

The compelling image you see on the cover of this issue was a byproduct of a visit by the world-famous SO-CAL Speed Shop crew. They came by to check out the newly completed SEMA Garage and to touch base with one of their celebrity clients—rock guitarist and legendary car collector Billy Gibbons. SO-CAL was among the first of many SEMA-member companies that will use the tools and facilities we have assembled in the SEMA Garage. The SO-CAL team took advantage of the SEMA Garage FaroArm laser scanner to capture the exact curvature of the ’34 Ford’s sleek body panels to quickly fabricate a new custom trim piece. It’s an example of how the latest scanning and rapid prototyping tools can revolutionize the way our industry develops products.
SEMA News—July 2014

CHRIS KERSTING

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