Although life for the local retail outlet has become tougher in the digital age, the traditional brick-and-mortar store is far from dead. In fact, many online “Goliath” merchants are ironically discovering the inherent advantages of brick and mortar and opening “real” storefronts of their own.
Retail Store Review
Pur Performance’s unique story of growth and prosperity was accompanied with the many highs and lows associated with owning and operating a retail facility.
It’s 1978, and then-SEMA President Leo Kagan is driving an antique car onto the floor of the SEMA Show in just its second year at the Las Vegas Convention Center. In the back seat of the car are Robert and Margie Petersen, who were instrumental in producing the very first SEMA Show back in 1967.
Catering to a small niche market in Europe for the past 10 years, Velocity Automotive Group, based in Munich, imports and distributes parts from more than 500 manufacturers for American performance cars and trucks. This particular niche revolves around the Mustang, which is wildly popular in America but not nearly as common in Europe. However, according to Johannes Crepon, the company’s owner, the American performance market in Europe is still exciting because it’s so diverse. The customer base ranges from aging enthusiasts who have always dreamed of owning and restoring a vintage Mustang to Millennials who prefer late-model Camaros, Corvettes and Ram trucks.