Pur Performance’s unique story of growth and prosperity was accompanied with the many highs and lows associated with owning and operating a retail facility.
Retail Store Review
Catering to a small niche market in Europe for the past 10 years, Velocity Automotive Group, based in Munich, imports and distributes parts from more than 500 manufacturers for American performance cars and trucks. This particular niche revolves around the Mustang, which is wildly popular in America but not nearly as common in Europe. However, according to Johannes Crepon, the company’s owner, the American performance market in Europe is still exciting because it’s so diverse. The customer base ranges from aging enthusiasts who have always dreamed of owning and restoring a vintage Mustang to Millennials who prefer late-model Camaros, Corvettes and Ram trucks.