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Meet The 2020–2021 SEMA Board Of Directors

The Specialty Equipment Market Association is governed by a Board of Directors who volunteer their time to provide leadership and guidance to the organization. Board members are nominated and elected by the association’s membership at large. Directors serve a three-year term, while the chairman serves for two years immediately after completing a two-year term as chairman-elect. The current Board was inaugurated at the SEMA Board Meeting held August 25, 2020.

Inside SEMA360

To deliver a viable marketplace solution amid a challenging year, SEMA is launching SEMA360, a major e-marketplace event taking place this November 2–6. Helping to address a void created by the absence of a 2020 SEMA Show, the SEMA360 experience will focus on manufacturer/reseller relationships, new-product introductions, project-vehicle debuts and industry-leading education. The SEMA360 platform will also leverage the association’s exclusive buyer database and media partnerships to provide manufacturers with an extensive reach and return on investment as they build momentum toward 2021.

Modifying ADAS-Equipped Vehicles

The emergence of advanced driver-assistance systems (ADAS) has been a boon to automotive consumers. Among other benefits, ADAS is credited with a 1.2% drop in vehicle fatalities last year, along with significantly reduced injuries. What’s more, consumer comfort with these technologies is increasing as OEMs build ADAS into an expanding number of vehicle platforms. The result is a growing aftermarket customer base that expects specialty-equipment products and modifications to integrate seamlessly with their high-tech factory ADAS packages. But is the industry up to the task?

35 Under 35

Since 2012, SEMA News has sought to identify the industry’s young rising stars. In spotlighting talented individuals age 35 and under, we hoped to show both younger and older generations alike that new people with new ideas and drive not only have a home in the industry but also are already achieving great things. In the following pages, we are again pleased to present 35 young trendsetters representing diverse industry segments. In order to make our “35 Under 35” list, honorees must first be nominated by one or more industry peers.

2020 SEMA Hall of Fame

Rich Barsamian got word that he was indeed one of the 2020 SEMA Hall of Fame honorees, and he was still speechless one week later. “Yeah, I was trying to think—because I’m still sort of in shock,” he said. The SEMA Hall of Fame will do that to you. It will take your breath away and leave you speechless, even if you’re Rich Barsamian. And that is saying something, because it takes quite a bit to see him speechless.

Powersports Market Trends

In late January, all indicators pointed to another robust 2020 for the market. Then came the coronavirus. In response, major UTV manufacturers took decisive measures to safeguard employees and customers and weather the national shutdown initiated in April, and aftermarket manufacturers and retailers developed new ways of selling. More recently, as the summer powersports season moves into full swing, there is optimism that a significant rebound will be possible.

2020 Hot-Rod Market Trends

Throughout the years, the automotive aftermarket has adapted many times to changes in consumer taste and advances in product development. Through it all, however, Hot Rod Alley at the SEMA Show has remained a steady industry focal point, providing a forum for some of the aftermarket’s leading lights to showcase their latest, most innovative parts and projects. What began with a handful of fabricators tinkering with pre-war Fords in their home shops has blossomed, decades later, into a global industry boasting thousands of builders who comprise a $1.26-billion market, according to the most recent survey from the Hot Rod Industry Alliance (HRIA).

SEMA Membership Directory 2020

SEMA provides its nearly 7,000 companies a plethora of benefits, including access to the SEMA Garage; industry-leading market research; education; world class trade shows; networking opportunities; a regulatory and advocacy program to fight for industry-friendly legislation in Washington, D.C.; international programs to reach potential overseas customers; and more. Whether you're a manufacturer, retailer, jobber, distributor, rep or installer, SEMA has something to offer everyone. For more information, visit

2020 Truck & Off-Road Market Trends

The face of the automotive marketplace has changed many times over the decades, but one feature has remained constant: the popularity of pickups and, more recently, their sibling SUVs and CUVs. Unlike certain makes and models of passenger cars, trucks never go out of style. They’re the ideal multipurpose vehicles that are equally functional as daily commuters, jobsite workhorses or recreational trail machines. For sheer versatility, on the road and off, nothing compares to them, and that’s probably why the bestselling vehicle in the United States for more than 40 years running has been a pickup.

The Top 12: 2019 Battle of the Builders

Custom-car builders from all walks of life entered the 2019 Battle of the Builders (BOTB) competition. While the bulk of the entries came from contestants scattered across the United States, our neighbors up north and down south also provided multiple entries, and some even traveled across the pond to enter the competition. Legends of the industry entered and competed with first-timers looking to make names for themselves. The format remained the same as last year, with winners recognized in four different categories: Hot Rod, Truck/Off-Road, Sport Compact and Young Guns (under 27).


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