HRIA Member News

HRIA Puts Education Front and Center

The Hot Rod Industry Alliance (HRIA) has ranked education as a key component of its mission from its early days as the Street Rod Market Alliance (SRMA). In the mid-’90s, SEMA and SRMA launched the Street Rod Industry Trade Conference. Held at a hotel in San Antonio, Texas, in conjunction with Vintage Air, the yearly business-to-business event served as a launch pad for business-management seminars and hands-on technical workshops.

HRIA in the Limelight

It’s hard to miss all the hot-rod-related activities during the SEMA Show. From Hot Rod Alley to the Hot Rod Builder’s Panel to the Hot Rod Industry Alliance (HRIA) reception, a spotlight shone brightly on HRIA throughout the 2019 Show, both on and off the exhibit floor.

HRIA to Host Education Days at NSRA Nationals

From its early days as the Street Rod Marketing Alliance (SRMA) to what is now the Hot Rod Industry Alliance (HRIA), the hot-rod industry has been a formidable force within the specialty-equipment market. In keeping with its efforts to provide business-building resources, the council has always ranked education as a top priority. Nowhere is the focus on learning experiences more in evidence than at the National Street Rod Association (NSRA) Street Rod Nationals.

Holland Takes Over as HRIA Chair; Elmore Undertakes Chair-Elect Position

As of July 1, Tammy Holland of COMP Performance Group takes over as the chair of the Hot Rod Industry Alliance (HRIA), and BJ Elmore of Ridetech/Air Ride Technologies moves into the chair-elect position. The HRIA represents businesses that manufacture, distribute, sell and promote hot-rod products. The council offers programs to promote hot rodding to today’s youth and highlight up-and-coming builders in addition to providing consumer outreach, networking and education opportunities.

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