HRIA Member News

HRIA in the Limelight

It’s hard to miss all the hot-rod-related activities during the SEMA Show. From Hot Rod Alley to the Hot Rod Builder’s Panel to the Hot Rod Industry Alliance (HRIA) reception, a spotlight shone brightly on HRIA throughout the 2019 Show, both on and off the exhibit floor.

HRIA to Host Education Days at NSRA Nationals

From its early days as the Street Rod Marketing Alliance (SRMA) to what is now the Hot Rod Industry Alliance (HRIA), the hot-rod industry has been a formidable force within the specialty-equipment market. In keeping with its efforts to provide business-building resources, the council has always ranked education as a top priority. Nowhere is the focus on learning experiences more in evidence than at the National Street Rod Association (NSRA) Street Rod Nationals.

Holland Takes Over as HRIA Chair; Elmore Undertakes Chair-Elect Position

As of July 1, Tammy Holland of COMP Performance Group takes over as the chair of the Hot Rod Industry Alliance (HRIA), and BJ Elmore of Ridetech/Air Ride Technologies moves into the chair-elect position. The HRIA represents businesses that manufacture, distribute, sell and promote hot-rod products. The council offers programs to promote hot rodding to today’s youth and highlight up-and-coming builders in addition to providing consumer outreach, networking and education opportunities.

HRIA Feature Vehicle Program—Kicking Careers Into High Gear

Each year at the SEMA Show, the Hot Rod Industry Alliance (HRIA) partners with the Automotive Restoration Market Organization (ARMO) to have a booth in Hot Rod Alley in the Central Hall of the Las Vegas Convention Center. This area gives both councils a place to gather and speak to companies and individuals about each group as well as the status of issues within the industry.

HRIA Reception and Award Recipients

The Hot Rod Industry Alliance (HRIA) reception, held at the 2016 SEMA Show, was attended by more than 500 hot-rod professionals and enthusiasts. The annual reception serves as an evening of networking for current and aspiring HRIA members who discuss the latest industry trends with others who share their passion for hot rods. Rick Love of Vintage Air emceed the reception, and six hot rods were on display, highlighting the works of up-and-coming builders. Chris Kersting stopped by to greet attendees, and influential businesses and individuals were honored at an awards ceremony.

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