HRIA Member News

HRIA to Host Education Days at NSRA Nationals

From its early days as the Street Rod Marketing Alliance (SRMA) to what is now the Hot Rod Industry Alliance (HRIA), the hot-rod industry has been a formidable force within the specialty-equipment market. In keeping with its efforts to provide business-building resources, the council has always ranked education as a top priority. Nowhere is the focus on learning experiences more in evidence than at the National Street Rod Association (NSRA) Street Rod Nationals.

Holland Takes Over as HRIA Chair; Elmore Undertakes Chair-Elect Position

As of July 1, Tammy Holland of COMP Performance Group takes over as the chair of the Hot Rod Industry Alliance (HRIA), and BJ Elmore of Ridetech/Air Ride Technologies moves into the chair-elect position. The HRIA represents businesses that manufacture, distribute, sell and promote hot-rod products. The council offers programs to promote hot rodding to today’s youth and highlight up-and-coming builders in addition to providing consumer outreach, networking and education opportunities.

HRIA Feature Vehicle Program—Kicking Careers Into High Gear

Each year at the SEMA Show, the Hot Rod Industry Alliance (HRIA) partners with the Automotive Restoration Market Organization (ARMO) to have a booth in Hot Rod Alley in the Central Hall of the Las Vegas Convention Center. This area gives both councils a place to gather and speak to companies and individuals about each group as well as the status of issues within the industry.

HRIA Reception and Award Recipients

The Hot Rod Industry Alliance (HRIA) reception, held at the 2016 SEMA Show, was attended by more than 500 hot-rod professionals and enthusiasts. The annual reception serves as an evening of networking for current and aspiring HRIA members who discuss the latest industry trends with others who share their passion for hot rods. Rick Love of Vintage Air emceed the reception, and six hot rods were on display, highlighting the works of up-and-coming builders. Chris Kersting stopped by to greet attendees, and influential businesses and individuals were honored at an awards ceremony.

Tips for Success From Talented Young Builders

Hot Rod Industry Alliance (HRIA) - SEMA CouncilHot Rod Industry Alliance (HRIA) - SEMA CouncilMembers of the Hot Rod Industry Alliance (HRIA) often discuss how to engage the next generation, but sometimes a single individual can be the catalyst. A few up-and-coming builders recently reflected on the lessons they’ve learned so far and confirmed what HRIA members have been saying for years: community-building is a huge priority.

Randy Bolin is an independent builder from Jonesboro, Arkansas. His father, a metal fabricator, was the first to spark his interest in building vehicles, but many other mentors have also...

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