International

Off-Road Accessories

AustraliaWhile Australia is a large country that has roughly the same land mass as the United States, approximately 85% of the population lives within 30 miles of the coast. That leaves huge tracts of sparsely populated land perfect for exploring, which has led to a vibrant and diverse 4x4 and off-road culture Down Under. Along with traditional off-road pursuits, such as trail driving and rock-crawling, Aussies also use modified pickups, 4x4s and utes (pickups) to get to mountain-biking or dirt-biking trails, access camping locations, or as work trucks on farms and in mines.

2018 SEMA Australia

AustraliaRepresentatives from 22 SEMA-member companies recently traveled to Melbourne, Australia, for the third annual SEMA Australia Business Development Conference. The week-long program in late May included exhibiting at the MotorEx Show, visiting accessory and performance businesses (including installers, retailers and distributors) and briefings with top buyers and U.S. government officials. The 2018 trip Down Under is the newest addition to SEMA’s overseas trade missions, which also include programs in the United Arab Emirates and China.

German Customizing Association Going to Court Over Porsche Restrictions

German“The threat for the aftermarket will remain until VDAT achieves a broader, industry-wide legal judgment, banning all monopolistic action such as that taken by Porsche,” said Harald Schmidtke, VDAT’s managing director. “Without such a ruling, other vehicle manufacturers could well follow suit and thus greatly harm our industry.”

SEMA Members Explore Middle East Market Potential

McLeod RacingThe 2018 trip to Abu Dhabi, held April 3–8, 2018, once again provided SEMA members with the opportunity to explore firsthand why the region is an important market for U.S. specialty-equipment companies. This year’s program, like the six before it, provided an opportunity for SEMA members to participate in a low-cost, efficient way to meet with pre-vetted buyers, exhibit in a turnkey booth at the largest specialty-equipment show in the region—the Custom Show Emirates (CSE)—tour aftermarket shops, and participate in a series of briefings, including an informative session with U.S. government officials in the region. To date, 149 SEMA member companies have traveled with SEMA to the United Arab Emirates (UAE).

Overseas Exports

Middle EastSEMA recently conducted a survey regarding the exporting activities of its U.S.-based member manufacturers. The 243 SEMA members that completed the survey represent nearly 11% of SEMA-member manufacturers located throughout the United States.

SEMA-Member Companies Go to China to Pursue Qìche GaizhuAng (Car Customization) Business

China Business DevelopmentA customizing car culture is blossoming in China, and a group of SEMA-member companies flew to Shanghai to check it out. They spent a week at the China Auto Salon promoting their brands and gaining insights into how Chinese enthusiasts obtain products and use their vehicles in the market of 1.4 billion people. The U.S. delegation saw many signs of the developing Chinese car culture and eagerness among Chinese enthusiasts to upgrade their rides to take them to the race track or off-roading.

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