TORA Member News

TORA Initiatives Serve a Diverse Membership

Truck culture is at the heart of the Truck & Off-Road Alliance (TORA). From its earliest days as the Truck Cap Industry Association, which later morphed into the Truck Cap & Accessory Association, to its more recent identity as the Light Truck & Accessory Alliance (LTAA), the group has continually maintained a forward-thinking approach to embracing businesses that can benefit from and contribute to the success of the industry.

Heralding a New Era

It’s official. Against an awe-inspiring backdrop of towering red rock formations for which Moab, Utah, is renowned, the light-truck and off-road communities celebrated the rebranding of the Light Truck Accessories Alliance (LTAA) into the more inclusive Truck & Off-Road Alliance (TORA) at an official launch party on April 18.

What's in a Name?

In the ensuing years, TCIA focused on expanding its membership and services, including producing trade shows focused on the truck cap and light-truck accessory market. As the industry continued to evolve, and to better define its members’ interest in all aspects of light-truck accessories, the organization’s name was changed in 1992 to the Truck Cap & Accessory Association (TCAA).

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