From the moment the doors to the SEMA Show swing wide, the buzz throughout the exhibit halls is always one of excitement and anticipation. For truck-accessory and off-road aficionados, there was more reason than ever to rejoice, as it marked the first time that the two allied market segments were joined together at the Show as the Truck Accessory and Off-Road Alliance (TORA).
TORA Member News
In a strategic move that recently united the traditional light-truck accessory market and the burgeoning off-road segment into a potent coalition, the Truck & Off-Road Alliance (TORA), formerly the Light Truck Accessory Alliance (LTAA), is poised to shine at the SEMA Show.
It’s official. Against an awe-inspiring backdrop of towering red rock formations for which Moab, Utah, is renowned, the light-truck and off-road communities celebrated the rebranding of the Light Truck Accessories Alliance (LTAA) into the more inclusive Truck & Off-Road Alliance (TORA) at an official launch party on April 18.
In the ensuing years, TCIA focused on expanding its membership and services, including producing trade shows focused on the truck cap and light-truck accessory market. As the industry continued to evolve, and to better define its members’ interest in all aspects of light-truck accessories, the organization’s name was changed in 1992 to the Truck Cap & Accessory Association (TCAA).
The Light Truck Accessory Alliance (LTAA) hosted its Media Preview Exclusive on Monday of the 2018 SEMA Show, held October 29–November 2.
The Light Truck Accessory Alliance (LTAA) is slated to host fun and engaging events throughout the week of the 2017 SEMA Show, to be held October 31 through November 3 in Las Vegas. The LTAA focuses on creating a community among those in the light-truck segment of the aftermarket industry. Members and nonmembers alike are encouraged to attend the LTAA events taking place at the SEMA Show or stop by the LTAA booth, centrally located within the Upper South Hall of the Las Vegas Convention Center.
The Light Truck Accessory Alliance (LTAA) is under new leadership, with 2015 SEMA Person of the Year Kathryn Reinhardt of MagnaFlow taking over the chair position. Erika Garcia of BOLT Locks by Strattec was elected to the chair-elect position. The council provides opportunities for its members to network, attend education seminars, gain product and brand exposure for their companies, and more.
Members of the Light Truck Accessory Alliance (LTAA) showcase their vehicles throughout the SEMA Show each year to promote their products and expertise. LTAA recognizes a handful of amazing vehicles from member companies that have supported SEMA Cares Charities during the year by featuring them either in the LTAA booth on the Show floor or on the outdoor promenade between the South Hall and the Performance Pavilion.
The Light Truck Accessory Alliance (LTAA) hosted its annual industry awards reception at the 2016 SEMA Show. The event is always highly anticipated by council members and is well attended. Light-truck professionals gathered for an evening of networking and honoring outstanding companies and individuals in the light-truck segment. Three awards were presented: LTAA Hall of Fame, LTAA Retailer of the Year and the LTAA Ron Webster Memorial Award for Engineering Excellence.
The Light Truck Accessory Alliance (LTAA) installed new leadership on July 1. Lee McGuire, the new chair, first joined the aftermarket industry in 2003. She brings a great deal of volunteer experience to the position, having served previously on the select committees of the Motorsports Parts Manufacturers Council (MPMC), the SEMA Businesswomen’s Network and the Young Executives Network. McGuire is currently the Superlift Suspension Systems director of marketing.