The Petersen Publishing Company magazine devoted to the business side of automotive enthusiasm published a large number of pages over two issues to cover the 1969 SEMA Show.
In January, George Poteet’s 1936 Ford, nicknamed the 3-Penny Roadster, was voted America’s Most Beautiful Roadster (AMBR) at the 70th annual Grand National Roadster Show. Its subtle styling changes and impeccable workmanship by the crew at Pinkee’s Rod Shop in Windsor, Colorado, were accented by a subdued, warm-gray paint job meant to evoke chocolate milk. The color was the inspiration for the hot rod’s name, as that’s what the creamy treat cost when Poteet was growing up.
Gaspar “Gas” Ronda, best known for drag racing a series of Mustangs during the early evolution of the Funny Car, passed away at the age of 91 in October.
In June 1974, Petersen Publishing Company photographer Pat Brollier captured three iconic figures in one candid photograph.
Before breaking land-speed records, Craig Breedlove was a hot rodder, like many other young Southern Californians in the ‘50s.
Petersen Publishing photographer Pat Brollier snaps a shot of the legendary Spirit of America at the 1965 Winternationals Custom Auto Fair.
Dot-O-Wols were considered “the latest in tire glamorizing” when Al Paloczy photographed them in the September 1959 issue of Car Craft magazine.
Bob McVay asks Phil Weiand in 1966, “What does the future hold?”
Benson Ford, son of Edsel and grandson of Henry Ford, posing behind the wheel of the sharp-edged Lincoln Futura show car for a publicity spin around Manhattan.
A look at why George Barris was renowned as the “King of the Kustomizers.”