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*No changes are permitted to the booth layout. Company does not accrue SEMA Show seniority points by reason of exhibiting at a SEMA Show kiosk booth in the New Products Showcase area or the turn-key exhibit space with premium placement at the SEMA Show.
**SEMA membership dues are based on business type and annual sales, ranging from $100 to $2,000. Maximum value of SEMA membership is $2,000.
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**Please review the full Terms & Conditions and Selection Criteria.
Director of Marketing, Turn 14 Distribution
President & CEO, Kahn Media Inc., SEMA Board Member
Alloy Studios, 2013 SEMA Launch Pad Winner
President, Hellwig Products, SEMA Board Member
CEO, The Retrofit Source
All Launch Pad finalists will compete in the live event where they will present a five-minute pitch to a panel of judges on their product/service. The contestants will be scored based on their performance in the following categories: People, Product, and Process.
Roland Hence, FrontLane, Inc.
Roland Hence, Director of FrontLane, Inc. was named the 2020 SEMA Launch Pad with his product Impulse - Emergency Brake Light. The Impulse is a wireless, battery-powered, emergency brake light that reduces rear-end collisions by pulsing 8 ultra-bright LEDs under extreme braking situations to alert the following driver up to 50% quicker. Impulse can be installed on any passenger vehicle with a standard back windshield in seconds and has a 4-year battery life.
Khanjan Desai ,
Co-Founder & CEO
ExoShield is a thin, transparent film that stops rock chips by increasing the impact resistance of the windshield by 6X. The advanced safety features in most modern cars use sensors that sit behind the windshield. This has driven up windshield replacement costs by 3-5X even for mid-level vehicles. ExoShield is powered by Alchemy’s proprietary nanocoatings, which allows it to be both impact & scratch resistant and prevents expensive windshield replacements for vehicle owners.
Matt Rafeld ,
Product: Stowaway Door
The Stowaway Door is designed for Jeep owners to enjoy door-free days without worrying about rain, cold or a little mud on the seats. When not in use, the soft-door folds to fit under the rear seat or anywhere you could store a small tent.
Eric Rivera ,
Product: Truck Accessories
Established August 2019 we designed and brought to market our Universal Truck Bed Mount. The simplest, easiest and most cost effective way to offer shade via umbrella and or mount any flag pole in the bed of any truck. Work, Race, Play utilize your truck bed in any truck manner and one could benefit from our mount.
Roland Hence ,
Product: Impulse - Emergency Brake Light
The Impulse is a wireless, battery-powered, emergency brake light that reduces rear-end collisions by pulsing 8 ultra-bright LEDs under extreme braking situations to alert the following driver up to 50% quicker. Impulse can be installed on any passenger vehicle with a standard back windshield in seconds and has a 4-year battery life.
Justin Bradshaw ,
Co-Founder & President
Product: Mobile App
REVER is a mobile app and website for powersports enthusiasts to discover, track and share routes. We have thousands of recommended roads for sports cars and off highway users as well as Offline Maps, Turn by Turn Directions, Friend tracker to view other people in your group in real time, weather alerts, and the first CarPlay compatible app of its kind for this specific audience.
If you’ve watched any sort of motoring program on Discovery Channel in the last ﬁve years there’s a very good chance you already know the name Aaron Kaufman. But there’s much more to this fabricator than making race cars to compete in a variety of race series around the United States and making F-100 parts out of his new shop, ArcLight Fabrication, in Dallas, Texas.
Aaron’s fabrication experience began as many others have, by needing a part for his Jeep Cherokee. Aaron, always having been mechanically minded but with very little fabrication experience under his belt ordered the part for his Jeep to ﬁnd that when he got it he could have easily made the part himself. From that experience he swore to himself that he would do everything in his power to make his own parts whenever able. With this new mentality on how he worked on cars, trucks, and motorcycles his experience level quickly grew, and he began to attract attention at local shops in his hometown of Fort Worth.
From there he worked at a few shops in DFW, including Drop Zone, his own shop on Main Street in Dallas called No Name Shop, Gas Monkey Garage, to ﬁnally opening his own shop with the aim of producing parts for Ford F-100s. Those plans were temporarily put on hold when Discovery Channel came to him and asked him to do his own show so for the ﬁrst nine months ArcLight Fabrication became a race shop of sorts, building cars to compete in a variety of races to be documented for the show, Shifting Gears. With season one of Shifting Gears in the bag ArcLight has returned to its original goal of producing parts.