SEMA News Advertisers

  • sema-news-2015-10-cover.jpg

Cover Section

  • At 1.16 million sq. ft. of exhibit space, the SEMA Show draws thousands of exhibitors, buyers, media and other attendees to a four-day car, truck and powersports extravaganza. The grounds of the Las Vegas Convention Center (LVCC)—both within the exhibit halls and in the surrounding spaces—offer a profusion of sensory delights. In the listings below, we’ve detailed just a few of the highlights.


  • SEMA GarageFor many automotive specialty-equipment manufacturers, emissions certification is an essential step in developing and bringing new performance or engine-related products to market. In fact, emissions compliance is a legal requirement. It is illegal under both California and federal law to sell products that could impact emissions. However, parts makers can comply with these laws by proving that their products do not increase emissions and have been certified through the California Air Resources Board’s (CARB) Executive Order (E.O.) process. While this can seem expensive and confusing, especially to small manufacturers and industry newcomers, the SEMA Garage’s cutting-edge Emissions Compliance Center is here to help make the process easy and affordable.

Business Technology

  • Jon WylyAs 2015 rapidly comes to a close, most of us are busy preparing for the SEMA Show and getting next year’s budgets in order. If you are not yet working with the SEMA Data Co-op (SDC) to take total management control and ownership of your product data, now is a perfect time to plan for engagement in 2016, just in time for the spring selling season. And remember, the SDC doesn’t charge any initial onboarding or setup fees. In fact, you don’t pay anything until your data is ready to distribute, so you can start the process today and not affect your calendar 2015 budget.

  • SDC LogoThe SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

Chris Kersting

  • Chris KerstingEach year, the team at SEMA aims to deliver a SEMA Show that grows in opportunities and value for our exhibitors and attendees. With just 31 days until we open the 2015 edition, plans have crystalized, registration numbers are up over last year, and it’s clear that the trend will continue. And yet our data indicates a change in the pattern, suggesting new opportunities late in the week.


  • SEMA Launch PadKnown worldwide as the specialty-equipment industry’s premiere trade event where business gets done, the annual SEMA Show is more than a week-long extravaganza of hot aftermarket products, customized vehicles and industry networking. It’s also heavy on learning opportunities.

  • ScholarshipThe SEMA Memorial Scholarship Fund has awarded $150,000 to 58 individuals this year. This includes 45 SEMA scholarships presented to current students, and 13 loan-forgiveness awards presented to employees of SEMA-member companies. On behalf of the industry, we offer congratulations and continued success to the following award winners.


  • SEMA Show 2014SEMA Show Director Tom Gattuso was initially drawn to event sales simply as a method to meet the automotive manufacturing people he’d eventually like to work for, but it wasn’t long until he realized that he preferred producing events and eventually worked his way into event management and direction. He’s now been doing it for 20 years, coming to SEMA in 2011 after working on new-car events for Auto Dealer Shows and then on off-road events for Advanstar Communications. He recently took a few minutes to talk about the 2015 SEMA Show.

  • At 1.16 million sq. ft. of exhibit space, the SEMA Show draws thousands of exhibitors, buyers, media and other attendees to a four-day car, truck and powersports extravaganza. The grounds of the Las Vegas Convention Center (LVCC)—both within the exhibit halls and in the surrounding spaces—offer a profusion of sensory delights. In the listings below, we’ve detailed just a few of the highlights.

  • SEMA ShowWhile almost half of all buyers placed orders at the 2014 SEMA Show, nearly 90% also had plans to make purchases from exhibitors after the Show, and many buyers said that they were researching for future purchases rather than planning to make a purchase at the event. Yet many exhibitors lose out on that business because they either don’t properly collect lead information or don’t follow up with quality leads following the Show.

  • Collector Car Appreciation DayOn July 10, 2015, SEMA members joined with car clubs and thousands of enthusiasts to celebrate the sixth annual Collector Car Appreciation Day (CCAD). A wide range of official events was held in the United States, Canada and France to commemorate the day, designated by SEMA-requested U.S. Senate Resolution 196 (S. Res. 196), sponsored by Sen. Richard Burr (R-NC) and Sen. Jon Tester (D-MT).

From The Hill

  • BonnevilleDeteriorating conditions and wet weather at the Bonneville Salt Flats (BSF) forced the Southern California Timing Association/Bonneville Nationals Inc. to cancel Speed Week. The event organizers were unable to identify more than 2¼ miles of salt suitable for a safe course. Speed Week began in 1949 and is the largest annual racing event held at the BSF, with hundreds of teams racing every type of vehicle, from hot rods, roadsters and belly tankers to motorcycles, lakesters and streamliners. The event was also cancelled in 2014 due to rain, which marked the first cancellation since the ’90s.

Government Affairs

  • Pennsylvania EthanolPennsylvania Ethanol: A legislative proposal to remove the requirement that gasoline offered for sale in the state contain a percentage of ethanol was approved on a 23–3 vote by the House Environmental Resources and Energy Committee. The state currently requires that “all gasoline sold or offered for sale to ultimate consumers in this Commonwealth must contain at least 10% cellulosic ethanol by volume….” After a stop in the Appropriations Committee, the bill will be considered in a vote by all members of the Pennsylvania House of Representatives.

Industry News

  • The SEMA Emerging Leaders Conference can help transform promising employees into the best leaders and managers they can be.

  • Industry news from SEMA-member companies, including Mitchell 1, Kahn Media Inc., Meyer Distributing, RTM Productions, Premier Performance Products and more.

  • ’17 Chevy Bolt EV

    The ’17 Chevrolet Bolt is the all-electric, high-roofed car previewed in January at the Detroit Auto Show.

    ’17 Sierra/Silverado 3500 HD Dually

    Versions of the ’17 Sierra and Silverado 3500 HD Dually feature revised exterior styling with LED running lights and revised grilles lifted from some passenger-car models.

    ’16 Mustang Convertible Eco Pony

    Ford revived the Pony Package for the ’16 Mustang with the 2.3L EcoBoost engine.


  • Rigid IndustriesThis is another in a periodic series of reports on SEMA-member companies that have successfully grown their international sales. Each of the companies has utilized one or more SEMA resources or programs designed to assist member companies in growing their export sales. This month’s story features Arizona-based Rigid Industries. SEMA News talked to the firm’s international account manager, Robert Park.


  • New Digital Tools to Capture The Best TalentWith the job market the best it’s been for job seekers in 15 years, digital-recruiting toolmakers are serving up even better solutions to ensure that companies can capture the best of the talent. The new tools come at an opportune time, given that the economy appears poised for continued healthy growth.

New Products

  • For buyers, the SEMA Show is all about finding the latest and greatest innovations in the automotive sphere. The best place to start looking is the New Products Showcase, where exhibitors display their latest offerings in one place. This year, the New Products Showcase will be located in the Skybridge between the Central and South Halls.

Required Reading

  • Required ReadingAlthough it’s likely that the industry is feeling the SEMA crunch and busy preparing for the Show, it’s important to stay up-to-date and in-the-know about what to expect at the upcoming event. Be sure to carve time out of your day to read what’s happening. Identifying your “must-read” publications will help you be more efficient with your time. As with all SEMA publications, this magazine will be packed-full with Show-related news.


  • 2015 SEMA Market Report Each year, SEMA’s research department produces a report that explores the automotive specialty-equipment market. The report examines the size of the market while also looking at different product segments, vehicle niches and sales trends. For more than 20 years, the report has been compiled based on data culled from industry manufacturers, providing an outward view of what their businesses are selling. For the first time, the research team has now added an element based on consumer feedback. The goal of the 2015 SEMA Market Report (available free to association members at is to provide member companies with comprehensive information they can use to help their businesses.

Retail Store Review

  • Bert's Mega MallLocated in Covina, California, Bert’s Mega Mall has a celebrated reputation as the nation’s largest powersports super store. Originally a bicycle retailer, it was bought in 1958 by Ed Seidner, who kept the Bert’s name because he couldn’t afford to change the signage and business cards at the time. Soon Seidner was adding motorcycles to his inventory, becoming one of California’s first Yamaha franchises.

SEMA Heritage

  • Louis SenterThere are names synonymous with automotive performance: Iskenderian, Edelbrock, Hilborn, Weiand. Those who know Louis Senter and understand his achievements in performance and the automotive aftermarket rank him right up there with those other pioneers. Yet his isn’t the same kind of household name in this industry. That’s because when Louis and his brother Sol took on Jack Andrews as a partner in their new Los Angeles speed shop in the mid ’40s, they named it Ansen Engineering, a combination of the principles’ last names.