Cover Story

Since 2012, SEMA News has sought to identify the industry’s young rising stars. In spotlighting talented individuals age 35 and under, we hoped to show both younger and older generations alike that new people with new ideas and drive not only have a home in the industry but also are already achieving great things. In the following pages, we are again pleased to present 35 young trendsetters representing diverse industry segments. In order to make our “35 Under 35” list, honorees must first be nominated by one or more industry peers.


  • SEMA360SEMA is offering an online marketplace to allow manufacturers and resellers in the specialty automotive segment to connect and conduct business. Taking place November 2-6, SEMA360 was created after industry members expressed a need for a viable marketplace solution in the absence of the 2020 SEMA Show.

Chris Kersting

  • Chris Kersting

    SEMA is a member-driven organization that is governed by a Board of Directors who are elected by member companies. In this way, the industry guides its own strategic direction, sets priorities, and balances goals and opportunities.

From The Hill

  • Mike BraunWhile many lawmakers spend their entire adult lives in government, U.S. Senator Mike Braun (R-IN) chose a different path, entering public service after spending more than three decades working in the automotive aftermarket. His experience in the industry and in dealing with government regulations shaped his views on a range of issues, which is why Sen. Braun is using his platform to make government friendlier to small businesses, taxpayers and automotive enthusiasts.

Government Affairs

  • Law and OrderMaintenance Backlog on Federal Lands: The U.S. Senate passed the Great American Outdoors Act (GAOA)—a SEMA-supported bill that is critically important to revitalizing America’s outdoor recreation industry. The GAOA would dedicate $9.5 billion over the next five years to addressing the maintenance backlog on federally owned lands by creating a national parks and public land legacy restoration fund. The bill would also appropriate $900 million annually to the Land and Water Conservation Fund to help fund the National Park Service, the U.S. Forest Service and several other federal agencies as they rebuild and improve trails, roads, docks, campgrounds and more.

Industry News

  • Ford Mustang Mach 1: The Ford Mustang Bullitt is set to be sunsetted after the ’20 model year, and its replacement—the Mustang Mach 1—is set to arrive for 2021. 

    LandRover Discovery: Land Rover will launch its first hybrid Discovery as part of a roster of updates aimed at boosting the model’s sale. 

    Porsche Cayman GT4 RS: The Porsche Cayman GT4 is about to be usurped as the range-topping Cayman by an even hotter RS model of the mid-engine sports car

  • Industry news from SEMA-member companies, including Peterson Manufacturing, Acme Manufacturing Co., Dayco and more.

  • Don HellwigHellwig Suspension Products has announced the loss of one of its founders. Don Hellwig, who passed away June 3 at the age of 91, co-founded Hellwig Products in 1946 alongside his late father Rudy Hellwig.


  • InternetOne of the greatest strengths of writing-assistant software powered by artificial intelligence (AI) is that the packages go far beyond simply correcting spelling and making sure grammar is just right. In many ways, using such assistants is like getting a second opinion on everything you write from a good friend who happens to have a PhD in English from Harvard.

Required Reading

  • Supply Channel

    To help aftermarket companies manage their product data and generate more business, the SEMA Data Co-op (SDC) offers a centralized database that enables manufacturers to author, validate, store and distribute product data to distributors and retailers. With the SDC’s comprehensive set of online data-management tools, businesses can manage data such as descriptions, pricing, images, UPC codes and other information critical for online and in-store sales. For more information about the SDC, visit

Retail Store Review

SEMA Heritage

  • ShelbyThe film Ford v Ferrari gave us a taste of the turbulent relationship Carroll Shelby had with the Ford Motor Company. Despite nearly constant friction between the maverick in Los Angeles and management in Dearborn, there were great successes, to be sure. But there were also some missed opportunities. Such was the case with the Type 65, also known as the Daytona Super Coupe.