Cover Story

Throughout the years, the automotive aftermarket has adapted many times to changes in consumer taste and advances in product development. Through it all, however, Hot Rod Alley at the SEMA Show has remained a steady industry focal point, providing a forum for some of the aftermarket’s leading lights to showcase their latest, most innovative parts and projects. What began with a handful of fabricators tinkering with pre-war Fords in their home shops has blossomed, decades later, into a global industry boasting thousands of builders who comprise a $1.26-billion market, according to the most recent survey from the Hot Rod Industry Alliance (HRIA).


  • Market Research

    Between April 1 and April 7, 2020, SEMA conducted a survey of more than 2,000 people employed in the specialty-equipment industry. The results show that even in these difficult times, our industry is resilient and working diligently to move past this disruption.

  • Media LandscapeThere was a day when the foundations of the automotive aftermarket rested entirely on print publications, but now communications channels have evolved to take advantage of the faster, two-way interactions that the internet has enabled. Social-media marketing has become a necessity, and “media influencers” have become part of the picture. And given the challenging economic currents the industry is now navigating, social media and the potential of influencer collaboration presents a growing opportunity. In fact, those influencers could well play a critical role as aftermarket businesses look to recover from the coronavirus-induced slump that began last March.

  • Ted WentzTed Wentz III, CEO of Quadratec Inc., has been elected to the 2020–2021 SEMA Board of Directors in the Distributor/Retailer category. He will replace outgoing Board member Greg Adler of Greg Adler Motorsports, effective in July.

Chris Kersting

  • Chris Kersting

    Currently the industry is making tremendous adjustments, not only to our businesses but also to our personal lives. At this stage, we’re still getting more information about the various ways that companies are adapting to the COVID economy. As an industry, we can be proud of how we are continuing to find ways to do business while providing for the health, safety and well-being of all involved.

Government Affairs

  • RPMRPM Act: Congressional support for the Recognizing the Protection of Motorsports (RPM) Act, H.R. 5434/S. 2602, continues to grow. SEMA is working with lawmakers to pass the bill in 2020. There were 29 co-sponsors in the Senate and 58 co-sponsors in the House at press time for this issue of SEMA News. The bipartisan RPM Act protects the right to convert an automobile into a race car used exclusively at the track and to sell parts used to make the conversion and race the vehicle. SEMA asks its members to contact their lawmakers and urge their support. Visit

Industry News

  • Industry news from SEMA-member companies, including Dana, H&S Autoshot, Hot Shot’s Secret and more.

  • North American Auto ShowThe North American International Auto Show (NAIAS) announced that it will cancel its June 2020 show in Detroit in light of the coronavirus (COVID-19) pandemic sweeping across the world and the Federal Emergency Management Agency’s expected plans to repurpose the TCF Center into a temporary field hospital.

  • Mustang Mach 1 Prototype: The Mustang Mach 1 is supposedly set to arrive for 2021.

    ’20 Charger SRT Hellcat: The latest iteration of the Charger receives wider body panels similar to those found on the Challenger SRT Hellcat Widebody, with more pronounced fenders.

    ’21 BMW 4-Series: This model features a massive twin-kidney grille, which echoes the one used on the Concept 4.

New Products

  • New Products BrochureFor more informaiton about placing an ad in the SEMA News Product and Catalog Showcase, contact 909-610-2030 or email

  • BrandmotionWhile electric vehicles seem to be a leading industry topic of conversation, adapting older models to current vehicle technology is still driving customer demand. As well, bolt-on advanced driver-assistance systems (ADAS) continue to impact the market. The advent of UTVs as a major player in the market has also extended to the mobile-electronics segment. The following is a collection of products displayed in the New Products Showcase at the 2019 SEMA Show, and insights from industry experts.

  • As the automotive aftermarket has gradually adopted digital technologies, so too has the hot-rod aftermarket. Vintage sheetmetal nowadays may house OBD-II-spec engines and drivetrains, 3-D-printed accessories, aftermarket advanced driver-assistance systems and even Bluetooth connectivity. Whatever technologies builders leverage to craft their projects, however, a constantly evolving hot-rod aftermarket can meet their particular needs. What follows is a survey of related products from the New Products Showcase at the 2019 SEMA Show, along with some insights from a number of industry leaders.

Required Reading

  • TrackCar Performance

    In 2019, the Jeep Wrangler was named SEMA 4x4-SUV of the Year for the 10th time, and was joined by the Ford Mustang (Car of the Year), Chevrolet Silverado (Truck of the Year), Audi RS 3 (Sport Compact of the Year), and Polaris RZR (Powersports Vehicle of the Year).

Retail Store Review

  • Titan SpeedBusinesses seem to increasingly find themselves at the mercy of some sort of natural disaster, whether it’s a hurricane, an earthquake, a flood or a wild fire. As a result, it’s crucial for business owners to be prepared and have a response plan in place in the event the unthinkable happens.