Cover Story

SEMA provides its nearly 7,000 companies a plethora of benefits, including access to the SEMA Garage; industry-leading market research; education; world class trade shows; networking opportunities; a regulatory and advocacy program to fight for industry-friendly legislation in Washington, D.C.; international programs to reach potential overseas customers; and more. Whether you're a manufacturer, retailer, jobber, distributor, rep or installer, SEMA has something to offer everyone. For more information, visit

Chris Kersting

  • Chris Kersting

    More recently, SEMA has evolved a wide variety of new programs and even new business units such as the SEMA Data Co-op (SDC) and SEMA Garage, each offering more specialized services. As those specialized benefits become available, SEMA aims to reach relevant individuals within each company who might want to know about them. For example, a product data manager would be specifically interested in the SDC’s benefit of digitized product information—necessary to allow broader B2B and B2C exchanges in an increasingly online world. Similarly, SEMA Garage offers services specifically useful to product-development specialists and engineers, and SEMA legislative and regulatory alerts are of interest to company CEOs, legal advisors and those who communicate with the enthusiast community. It’s quite possible that information about such services and opportunities reaches its intended target less frequently if the member company’s primary contact is the only one informed of it.

From The Hill

  • Rep CisnerosOne of the major perks of working at SEMA has been exposure to a wide array of interesting personalities. Like so many, I grew up inspired by the countless influential talents found in the automotive field. The well-known faces and brands are usually linked to a unique style of craft, innovation or entertainment. While I don’t always share their tastes, I can appreciate their unique expressions. At the end of the day, a common thread unites us enthusiasts: the love and dedication for all things four-wheeled.

Government Affairs

  • ReplicaReplica Cars: SEMA and many other companies and organizations submitted comments on a proposed rule issued by the National Highway Traffic Safety Administration (NHTSA) to implement the Low Volume Vehicle Manufacturers Act. The law allows small automakers to sell up to 325 turnkey replica vehicles that appear to have been produced at least 25 years ago. The 2015 law adopts the kit-car model, whereby the cars are regulated as equipment rather than current model-year vehicles. SEMA sued NHTSA in October 2019 for failure to issue a rulemaking within one year as required under the law. The agency responded to a court deadline by issuing the proposed rule. NHTSA is now reviewing public comments. Although there is no deadline, SEMA is urging NHTSA to issue a final rule by the summer of 2020 so that companies can begin producing and selling replica vehicles.

Industry News

  • Industry news from SEMA-member companies, including Aeromotive Inc., Hennessey, Rigid Industries and more.

  • SEMA ShowSEMA Show attendees and exhibitors can start making travel arrangements by taking advantage of the discounted airfare options available through Show organizers work with major air carriers to offer discounted airfare for exhibitors, attendees and media. Alaska, Delta and United are among the airlines offering up to 10% off on round-trip airfare to Las Vegas.

  • ’21 Dodge Durango: As the Jeep brand prepares to roll out two new Jeep Grand Cherokee variants for the ’21 model year, the current Dodge Durango will soldier on.

    VW Golf R: VW Golf R is expected to debut in mid-2020.

    Ram Rebel TRX: Ram is expected to launch a full-on rival to the Ford F-150-based Raptor performance pickup in 2020 with the Rebel TRX.

    ’21 Ford F-150 Hybrid: A new 4.8L V8 that is expected to replace the current 5.0L, although the engine lineup will continue to be dominated by EcoBoosts.

Required Reading

  • Super Street

    For the fourth consecutive year, SEMA is traveling across the country as part of its Young Guns program ( to support and encourage builders ages 27 years and younger. The association has partnered with 13 events across the country to identify Young Guns who possess exceptional car-building skills, craftsmanship and ingenuity. One winner from each event will receive, among other prizes, an all-expenses-paid trip to the 2020 SEMA Show in Las Vegas to participate in the SEMA Battle of the Builders competition. The publications below are among those that have reported on the program.

Retail Store Review

  • RetailGetting “unstuck” is a popular small-business topic, and there’s no end to advice articles online. Most of them deal chiefly with burnout and the motivational blocks that can stymie a business owner. However, small-business expert Barry Moltz believes that there’s more to getting a retail business unstuck than motivational gimmickry—even while he concedes that it’s hard for a business owner to exude enthusiasm day in and day out.

SEMA Heritage

  • HeritageSo began Car Craft’s February 1967 coverage of “Mickey’s Meet,” what the magazine said was “the last big race of the season” and “the final chance for budding dragster hopefuls and proven pros to strike it rich in ’66. Top money for the winner was more than $5,000.”