Required Reading

SEMA News—March 2020

REQUIRED READING

By Juan Torres

Pre-Show Excitement

Many exhibiting companies begin announcing their SEMA Show efforts months before the start of the Show in hopes of drumming up interest. The goal is to entice attendees—especially buyers—to stop by their booths to see what they have to offer and thereby create business relationships. One way exhibitors bring attention to their SEMA Show efforts is by informing media outlets, such as those below, and their readers about the products they will showcase.

Yahoo! FinanceYahoo

Scott Brady related his positive experience in the new overlanding feature to the adventure travelers who frequent his articles. His detailed report included extensive photography highlighting the various exhibitors, products, vehicles and panel discussions in the dedicated section.

 
 

UTV Underground

UTV

Reporter Izzy Stone informed his readers of Boss Audio Systems’ plans to feature several new and recently launched products at the SEMA Show. Among those products were its weatherproof speakers and all-
terrain sound system.

 

Autobody NewsAutobody News

Toby Chess compiled a list of welding products that Autobody News readers could see at the 2019 SEMA Show. His article mentioned products by exhibitors Pro Spot, Dent Fix and Keco, providing specs for various items and details on how to use them.

 

 

Heard on Social Media

“SEMA is a BIG show—but we have you covered. Join Tire Business as we stream LIVE, bringing new innovations and products straight from the show floor to your screen.”Tire Business, via Twitter

“Hunter Engineering will showcase HawkEye Elite aligner and Autel MaxiSys ADAS Calibration Kit integration capabilities at SEMA.”Traction, via Facebook

“The new DS18 booth in the North Hall at SEMA 2019 will showcase the company’s exciting lineup of mobile audio, marine audio, Jeep and powersports products.”12 Volt News, via Twitter

“With #SEMA around the corner, we wanted to put together a list of some products that we are excited about!”RacingJunk.com, via Twitter

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