The Newest Tires for 2020

SEMA News—February 2020

GLOBAL TIRE EXPO NEW PRODUCTS

By Douglas McColloch

The Newest Tires for 2020

The Latest Treads and Tire Accessories From the 2019 SEMA Show

Among automotive enthusiasts, few components stir as much discussion and inspire as much brand loyalty as tires. Tires are such a huge and influential segment of the automotive aftermarket—comprising an estimated $2.46 billion in sales last year, according to the latest “SEMA Market Report”—they warrant their very own floor (along with their companion wheels) at the Las Vegas Convention Center for the annual SEMA Show.

One reason why tire sales remain robust could be the fact that the sheer number of tread patterns and available sizes have never been more varied. From sticky-compound off-road treads to ultra-grippy track tires, there’s a tire for just about any road surface, vehicle application, wheel diameter or driving style. What follows here is the roster of tires and tire-related products that were displayed in the New Product Showcase at the 2019 SEMA Show.

ATEQ TPMS Tools LC
VT56 With Sync-ID Technology

The VT56 is an all-in-one comprehensive TPMS tool with coverage for American, European and Asian vehicles, now with Sync-ID technology. Technicians need to learn how to perform only one unique OBD relearn procedure for all vehicles with direct-TPMS systems, instead of hundreds. Sync-ID is non-intrusive and uses OE-compliant standards.

734-838-6119
www.ateq-tpms.com
PN: TS56-1002TTD

VT56

Atturo Tire
Trail Blade ATS

The Atturo Trail Blade AT Sport is the latest all-terrain tire for aftermarket applications. The sidewall design of the ATS is said to be the most aggressive available for any all-terrain tire. The tread pattern emphasizes wet traction and low noise, with excellent road feel. The Trail Blade ATS size range is from 17–24 in., including 12-ply-rated sizes.

855-632-8031
www.atturo.com

Trail Blade

Atturo Tire
Trail Blade MTS

Atturo’s Trail Blade MT Sport is the race-inspired evolution of the MT. An ultra-modern aggressive sidewall draws buyers, while the new tread pattern is a mudslinging phenom. Made for 12-in.-wide wheels, the 35x13.5R20 is
now available. The Trail Blade MTS size
range is from 17 up to 24 in., including select 12-ply-rated sizes.

855-632-8031
www.atturo.com
PN: TBMS-L73D0AFA

Trail Blae MTS

Chariot Concepts/Trustack Tire Dolly
TruStack Tire Dolly

Premium, professional-grade round platform dolly designed specifically for tires. Super-stable five-caster design, sealed bearings and two foot brakes. Its 30-in. diameter and 1,000-lb. capacity welcomes big 35-in. RV tires and wheels. Patented lash system holds the stack together, strap included. Patented EZ Steer caster configuration means one-handed steering.

800-448-1876
www.chariotconcepts.com
PN: TS30EZ100

TruStack Tire Dolly

Cooper Tire & Rubber Co.
Discoverer EnduraMax

Rough roads are everywhere, so driving to work can be like driving off-road. The new Discoverer EnduraMax puts technology from Cooper’s rugged off-road tires into small- and midsize SUV tires. The unique design and formulation of the tread helps resist added wear and tear from rough roads that can chew up tires and shorten their life.

419-423-1321
www.coopertire.com
PN: 90000036867

Discoverer EnduraMax

Bartec USA LLC
Rite-Sensor

The Rite-Sensor is a single-SKU, multi-frequency, programmable replacement TPMS sensor. Easily and quickly programmed using a Bartec TPMS tool, the Rite-Sensor is the Rite choice for tire or service businesses. Rite-Sensor will save on inventory costs, save processing time, and will help users be more competitive in their businesses.

855-877-9732
www.bartecusa.com
PN: RS-1000

Bartec

Bartec USA LLC
Tech400ProE/Rite-Sensor Bundle

The Tech400ProE bundle combines the 400Pro economy kit with 12 Rite-Sensors to create an amazing TPMS diagnostic and repair solution. Bartec USA says that the Tech400Pro features the best OBD-II coverage and unique features such as placard adjusting and Wi-Fi updating. Add 12 programmable Rite-Sensors, and users can repair at least three vehicles right out of the box.

855-877-9732
www.bartecusa.com
PN: WRT400PROE-RS12

Tech400ProE

Continental Tire
CrossContact LX25

Continental Tire’s next-generation premium crossover and small-SUV all-season tire line was developed with a focus on long tread life. Engineered to be quiet, fuel efficient and responsive, with styling to complement today’s crossover vehicles.

704-583-3900
www.continentaltire.com

CrossContact

BKT USA Inc.
MudPower HD

MudPower HD has been specifically engineered for skid steers. Its deep tread design and special lug pattern provide excellent traction on wet and soft soil. Mud Power HD is made of a special industrial compound and features a strong nylon casing, resulting in an extended tire life cycle even under severe conditions.

330-836-1090
www.bkt-tires.com
PN: 94062379

MudPower HD

Chariot Concepts/Trustack Tire Dolly
Sidewall Signpost Snaplock Edition

Sign support for tire sidewalls. Adjusts to fit 15–24-in. tires. Lever lock/release mechanism makes installation easy. Signs are held in place with Velcro for easy repositioning. Mounting holes available if mechanical means preferred. Not limited to boring round signs. Accepts unique, odd, creative shapes. Finally display tires in a windstorm.

800-4481876
www.chariotconcepts.com
PN: SS1524SL

Sidewall Signpost

Continental Tire
TerrainContact H/T

Continental Tire’s premium highway-terrain tire for light trucks and fullsize SUVs that’s built to get the job done. Strong, durable and quiet, with a focus on exceptional tread life, providing the perfect balance between toughness and on-road manners.

704-583-3900
www.continentaltire.com

Terrain/Contact

Cooper Tire & Rubber Co.
Evolution M/T

The Evolution M/T tire is targeted to those who take pride sporting in a muddy truck. With its mud slingers, earth diggers and stone barriers, the Evolution M/T is built to tackle muddy fields, grip rough backroads and spit out sharp stones. For severe weather, the Evolution M/T comes equipped with stud holes to combat icy conditions.

419-423-1321
www.coopertire.com
PN: 90000035018

Evolution M/T

Greenball Corp.
Kanati Armor Hog ATX

The Kanati Armor Hog is said to be the industry’s first 12-ply-rated light-truck tire constructed with a robust all-steel body ply for heavy-duty towing and payloads. The stronger all-steel casing delivers superior impact and puncture resistance for greater dependability, while its optimized tread ensures a comfortable and quiet ride.

800-946-9412
www.greenballtires.com
PN: LA2035125F

Kanati Armor Hog

Cooper Tire & Rubber Co.
Mastercraft Courser AXT2

The Courser AXT2 tire is made for people who use their vehicles to work hard and play hard. Specifically crafted to combat cuts and
chips from gravel/dirt roads, the Courser AXT2 tire is ready to take on tough worksite hauls and muddy dirt roads, thanks to its durable cut and chip tread pattern, tough off-road sidewall and improved 55,000-mi. warranty.

800-537-9523
www.coopertire.com
PN: 90000037538

Mastercraft

Dill Air Controls
VS-280-SS

According to the company, the Dill VS-280-SS is the shortest TPMS clamp-in stem. Used for all AM wheels, specifically with very tight space tolerances. Made of polished, corrosion-resistant metal. Tested to 200 mph and 200 psi. Accepts air chucks. Fits Dill hybrid sensors #5001 and #5002 and OEM sensors that use VS-950, VS-20 and VS-65 snap-in valves.

800-815-3455
www.dillvalves.com
PN: VS-280-SS

VS-280-SS

ESCO
Air Reducer 90 psi

The ESCO air reducer was designed for application on hydraulic and air-powered tools to permit the controlled, safe flow of air by reducing the pressure to two designated settings: 90 or 110 psi. The air reducer is a simple, affordable solution to reduce tool downtime and ensure long life for air or hydraulic shop equipment.

352-754-1117
www.esco.net
PN: 10609

ESCO

Kenda Tire
Klever A/T2 KR628

Premium performance for value-driven consumers. Exceptional ride and comfort for an all-terrain tire with strong durability, aggressive styling and an optimized tread design. Said to be the best solution for SUV, light-truck and 4x4 owners on the road, in snow or off-road. Klever A/T2 is 3PMSF Winter Snowflake certified and has 50,000- (LT) or 60,000-mile (metric) warranty.

614-729-7865
www.kendatire.com/en-us
PN: 123123123

Kenda Tire

Mickey Thompson Tires & Wheels
Baja Boss

The Baja Boss is an ultra-premium radial mud-terrain tire featuring an asymmetric tread pattern and all-new PowerPly XD three-ply construction. Available today in 18 sizes from 17- to 24-in. wheel diameters. Coming soon in 15 new sizes ranging from 15- to 22-in. wheel diameters.

800-222-9092
www.mickeythompsontires.com
PN: 90000033779

Baja Boss

Hunter Engineering Co.
Any-Wear Quick Tread

Any-Wear Quick Tread measures the tire-tread depth of vehicles. Motorists drive their vehicles through the system, the tires are scanned, and the vehicles are identified. Motorists can view their results instantly or text in to access their digital reports. The unit is ideal for high-traffic areas, such as car washes, parking garages and drive-through lanes.

314-731-0000
www.hunter.com

Hunter Engineering

Greenball Corp.
Centennial Navpoint HTX

The new Centennial Navpoint HTX is a versatile all-season tire made for light trucks and SUVs. Designed as a superior highway-terrain tire, the Navpoint HTX is prepared to take on adverse weather or road conditions while providing a smooth and comfortable ride on clear, weather-free roadways.

800-946-9412
www.greenballtires.com
PN: TNV1626575E

Greenball Corp.

Hwi Li Hwa Auto Parts (Tire Supplies)
Dual Tire-Pressure Equalizer

Iqua inflating stem fills both tires at once and allows air transfer from one tire to the other, equalizing the pressure in both tires. 

+86-13864873995

Dual Tire-Pressure Equalizer

Katana Wheels/Arroyo Tires
Arroyo Tamarock M/T

Tamarock M/T mud-terrain tire. Solid square shoulder increases the contact with ground. Aggressive sidewall design prevents damage while increasing grip when submerged in mud and during rock climbing. Wide and deep grooves enhance anti-skid performance during rain and snow conditions.

877-449-4335
www.arroyotires.com
PN: ATMT005

Arroyo

Mickey Thompson Tires & Wheels
Baja Pro X

Baja Pro X is designed for rock bouncing, rock crawling, mud bogging or just showing off. Built to perform in nature’s harshest conditions. Off-road use only. Not street-legal. Five new sizes coming Q1, including three sizes developed specifically for side-by-side applications.

800-222-9092
www.mickeythompsontires.com
PN: 90000031326

Baja Pro X

Mickey Thompson Tires & Wheels
Baja Boss X

The Baja Boss X is an off-road-use-only radial mud terrain tire featuring a sticky compound for excellent off-road traction and durability. The Baja Boss X also features an asymmetric tread pattern and the competition-proven PowerPly XD three-ply sidewall construction. Sizes available include 37x12.50R17LT and 40x13.50R17LT.

800-222-9092
www.mickeythompsontires.com
PN: 90000038404

Baja Boss X

Mickey Thompson Tires & Wheels
Baja Pro XS

According to the company, the Baja Pro XS is the world’s tallest DOT-approved light-truck tire. Designed after the extreme Baja Pro X, the Baja Pro XS is the necessary tire for on- and off-road rigs. With a tough four-ply bias construction, this tire can handle any terrain. Coming soon in 10 sizes, ranging from 35 in. up to 58 in. tall.

800-222-9092
www.mickeythompsontires.com
PN: 90000036753

Baja Pro XS

Nexen Tire America
Roadian MTX

The Roadian MTX was designed with versatility in mind, featuring reversible sidewall designs to allow the ultimate choice in customization. Featuring a three-ply design, F-load weight rating and 80-psi capable, this tire excels on the highway hauling heavy loads or rock crawling in the wilderness while still having excellent road manners.

909-923-4011
www.nexentireusa.com
PN: 16270

Roadian MTX

Nexen Tire America
Roadian GTX

The Roadian GTX was designed for crossovers and SUVs that are used year-round in all conditions. It features what is said to be the most comprehensive warranty in the segment: a treadwear warranty of 70,000 miles, road hazard protection, 36 months of roadside assistance, and a 45-day trial. It covers more than 90% of the market with 34 sizes and has enhanced light snow grip.

909-923-4011
www.nexentireusa.com
PN: 17040NXK

Roadian GTX

Mickey Thompson Tires & Wheels
Sportsman SR

The Mickey Thompson Sportsman S/R is said to be the undisputed classic hot-rod tire. The Sportsman S/R radial is built in a unique flamed tread pattern. The extra-wide rears with matching skinny fronts make for the best combination available. Available today in 28 sizes. New front-runner size available in January.

800-222-9092
www.mickeythompsontires.com
PN: 90000038822

Sportsman SR

Schrader TPMS Solutions
EZ-Sensor 90 Degree

EZ-sensor 90 Degree is said to be the market’s first OE-approved TPMS sensor designed for specialty aftermarket wheels with 90-degree valve holes. This sensor comes with four valve-stem options for further customization. Its 97% vehicle coverage combines 314.9-, 315- and 433-MHz applications, and it is compatible with most TPMS programming tools.

800-288-1804
www.schradersensors.com
PN: 33900

EZ-Sensor

Schrader TPMS Solutions
EZ-Sensor Go

Schrader says that EZ-Sensor Go is the market’s fastest TPMS sensor and offers 1- to 3-second sensor programming. This sensor features the same great benefits and features as EZ-Sensor; includes 97% vehicle coverage and a single SKU; combines 314.9-, 315- and 433-MHz applications; achieves OE-quality requirements; and is compatible with most TPMS programming tools.

800-288-1804
www.schradersensors.com
PN: 33560

EZ-Go Sensor

TRAC Tire Rotation Assistance Cart
Tire Rotation Assistance Cart

The TRAC Tire Rotation Assistance Cart is a tool to assist with the removal and installation of the wheel/tire assembly on or off of a vehicle. The cart rolls under the tire and supports the weight of the tire, allowing the technician to not have to lift the wheel/tire from the vehicle and therefore saving his/her back.

720-231-1839
www.liftwithtrac.com
PN: LWT001

Tire Rotation Assistance Cart

Tire Service International LLC
Jet Pak

Modernize a manual discharge bead seater into a truly ergonomic, more powerful, efficient tool with a forward handle for better balance. Simply replace the existing ball or butterfly valve with the new JetPak from Tire Service International and enjoy its improvements immediately.

602-437-5020
www.buytsi.com
PN: CH-1.5JP/CH-2.0JP

Jet Pak

Rema Tip Top
Expel Air Line Filter

The Expel compressed air filter will dramatically improve compressed air systems. The unique patented design allows it to efficiently remove 99.9999% of liquid, oil, water and removes other contaminants down to 1 micron when installed at point of use. According to the company, the Expel is the world’s first cleanable, reusable compressed air filter.

800-225-7362
www.rematiptop.com/sema/expel
PN: 5191642

Expel Air Line Filter

Vee Rubber
Mercenary

The inspiration for the Mercenary tire was taken from Baja light-truck race tires. With a bold new design, tough eight-ply construction and DOT marks, this tire has it all. The Mercenary offers an industry first with three sidewall colors or black. The Mercenary tire is designed to take any abuse a modern side-by-side can dish out.

404-305-9394
www.veemototires.com
PN: VT40911

Mercenary

Yokohama Tire
Advan Apex

Yokohama’s ultra-high-performance heritage rolls on with the new Advan Apex. Made for the North American market, the Y-rated Apex comes in 44 sizes, with 17- to 20-in. fitments for a wide range of sports cars, high-end performance vehicles and American musclecars. The Apex has a 25,000-mi. limited tread warranty (12,500 mi. on staggered fitments).

800-423-4544
www.yokohamatire.com
PN: 110160130

Advan Apex

Yokohama Tire
Advan Sport A/S+

The best in all-season performance just got better with Yokohama’s new all-season Advan Sport A/S+. Backed by a 55,000-mi. limited tread warranty (27,500 mi. on staggered fitments), the W- and Y-rated Sport A/S+ comes in 65 sizes, from 16- to 21-in. fitments and for luxury vehicles, high-end performance vehicles, sports cars and American musclecars.

800-423-4544
www.yokohamatire.com
PN: 110140655

Advan Sport A/S+

Tire Stickers
Cerebrum Smart Tire Sensor

TPMS is now obsolete. Tire Stickers says that Cerebrum is the world’s first smart tire system utilizing revolutionary sensor technology mounted directly to the tire. Cerebrum sensors provide advanced tire-pressure and temperature data to the vehicle ECU as well as tread depth, alignment and tire performance data to the operator through a convenient mobile application.

424-272-0321
www.cerebrum-sensor.com
PN: CEREBRUMV01

Cerebrum Smart Tire Sensor

Yokohama Tire
Geolandar X-CV

For luxury SUV and crossover owners, there haven’t been a lot of choices for replacement tires—until now. Yokohama Tire’s new Geolandar X-CV fills the need with 23 W-speed-rated sizes covering nearly all 18–22-in. luxury SUV/crossover fitments.

800-423-4544
www.yokohamatire.com
PN: 110157001

Geolander X-CV

Yokohama Tire
Avid Ascend LX

U.S.-made, Yokohama’s premium touring tire, the new Avid Ascend LX, is available in 39 T-, H- and V-rated sizes ranging from 15–18 in. Made for passenger cars, minivans and crossovers, the Ascend LX offers longer tread life, superior wet traction, dependable winter traction and a quiet, smooth ride plus a hefty 85,000-mi. tread life warranty.

800-423-4544
www.yokohamatire.com
PN: 110132823

Avid Ascend LX

Yokohama Tire
Advan A052

Street-legal and race-ready, Yokohama’s new ultra-high-performance Advan A052 is ready to roll. Geared toward sports-car, track-day and race enthusiasts, it’s offered in 37 V-, W- and Y-rated sizes, from 14 to 20 in. with a 7/32-in. tread depth. New features include an asymmetric tread pattern and special compound derived from Yokohama’s racing heritage.

800-423-4544
www.yokohamatire.com
PN: 110115219

Advan A052

Yokohama Tire
Geolandar X-AT

Rugged gets redefined with Yokohama’s new Geolandar X-AT extreme all-terrain tire. The X-AT is available in 27 sizes, ranging from 15–22 in. It offers ultimate off-road performance without sacrificing any on-road comfort, making it a great performance upgrade for a variety of pickups and SUVs, no matter how or where they’re driven.

800-423-4544
www.yokohamatire.com
PN: 110116004

Geolander X-AT

 

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