SEMA News

Cover Story

Hot Rod MarketIf the SEMA Show comprises the body of the automotive aftermarket, Hot Rod Alley might well be said to be its beating heart. For decades, the hot-rod and performance-street segments have led the aftermarket in leading-edge engine, drivetrain and suspension technologies. Given recent industry and technological trends, the hot-rodding market segment only figures to increase in popularity and sales in years to come.

Business

  • 21Motorsports.comIn 2004, Justin Parker told his wife that he had an idea to start an aftermarket retail website. The next day, she handed him a shoebox with every piece of spare change she could find in the house and car. She told him that if God was guiding him that way, she was all in too.

  • Hot Rod MarketIf the SEMA Show comprises the body of the automotive aftermarket, Hot Rod Alley might well be said to be its beating heart. For decades, the hot-rod and performance-street segments have led the aftermarket in leading-edge engine, drivetrain and suspension technologies. Given recent industry and technological trends, the hot-rodding market segment only figures to increase in popularity and sales in years to come.

  • Youth Report Is today’s younger generation giving up on driving, shunning car culture and turning away from vehicle accessorization? Far from it, says a new consumer study by SEMA’s Marketing Research department. In fact, the recently released “SEMA Young Accessorizers Report” suggests that this demographic is still as car crazy as ever—just in a different way.

Chris Kersting

  • Chris Kersting

    There’s no longer any doubt that better digital product information sells more parts. A recent SEMA market study reported that 86% of automotive accessorizers used online sources to research their parts purchases. And broader market studies show that strong product data increases the frequency of sales, positively influences the amount of each sale and drives brand loyalty.

From The Hill

  • Restore BonnevilleA major milestone was achieved when the state of Utah appropriated $5 million in its fiscal year 2019–2020 budget to help save the Bonneville Salt Flats. SEMA applauds the Utah state government for allocating funding to create a 10-year “Restore Bonneville” program that will dramatically increase the amount of salt being pumped onto the flats in an effort to restore the historic racing venue.

Government Affairs

  • BonnevilleUtah lawmakers have appropriated $5 million toward a program to restore the Bonneville Salt Flats, contingent upon securing federal funds. The money and funds will be used to create a 10-year, $50-million program to dramatically increase the amount of salt pumped onto Bonneville. The bulk of the monies will come from the federal government, with contributions as well from the motorsports community. Beginning in the ’60s, the salt crust diminished due to historic and current potash mining activities under existing leases from the Bureau of Land Management.

Industry News

  • ’22 Ranger Raptor Mule: This mule doesn’t offer much in exterior changes, but it does appear to have the next-gen interior, suspension and powertrain.

    Ford Mustang Bullitt: The only real changes that can be seen are the placement of the foglights, which appear to sit a couple inches higher on the front fascia, and the area below the foglights, which now appears to angle in toward the grille.

    ’21 Jeep Wrangler: Jeep has not yet revealed which engine the PHEV system will be paired to, but rumors point to the 3.6L V6 from the Chrysler Pacifica Hybrid as the likely candidate.

  • Industry news from SEMA-member companies, including Permatex, LTA Manufacturing, Lumileds and more.

  • Warren Kosikov has been named SEMA’s vice president of sales, where he will lead the sales team and guide the day-to-day sales strategy for both the SEMA Show and the PRI Trade Show as well as SEMA News and Performance Racing Industry magazines and related media content. Kosikov joined SEMA in 2014 and has more than 30 years of industry experience.

International

  • Connecting With Middle-East BuyersOne hundred and fifty-seven SEMA-member companies have traveled to the United Arab Emirates (UAE) with the association to take part in the SEMA Middle East Business Development Program and Custom Show Emirates trade show since the inaugural trip there in 2012. While certain trends, vehicle mixes and other factors have changed in the intervening eight years since the first trip, some fundamentals are consistent, including the following.

Internet

  • WebWhile artificial intelligence (AI) is increasingly being applied on a massive scale to alter the very nature of how the world works, it turns out AI is also very good at making everyday drudgery disappear.

New Products

  • DR900S-2CHAdvanced driver assistance systems (ADAS), including radar blind-spot detection, backup cameras, driver connectivity and collision and lane-departure avoidance systems, continue to gain momentum in the $1.5 billion mobile-electronics industry. These technologies are not only being offered in new vehicles; aftermarket manufacturers have also adapted products to fit many older vehicles that are already on the road.

  • Dual-OB2 Deluxe OBATheir origins may lie in car culture’s distant past, but hot rodding and performance street building remain as fresh as ever in the Age of Mobility. Dozens of cutting-edge, rodding-related products are rolled out each year at the SEMA Show, and sponsored programs such as SEMA’s Battle of the Builders and Young Guns have helped to attract a new generation of builders with its own unique take on the craft of hot rodding.

Products / Catalog

Required Reading

  • MSN

    For the last five years, top vehicle builders from all over the world have helped SEMA Show exhibitors showcase their products and stand out by entering the SEMA Battle of the Builders competition. The sixth annual contest will again shine a spotlight on the amazing talents and craftsmanship of these builders, who have already proven themselves by being a part of the premier automotive trade event in the world. All competitors are recognized in SEMA Show publications and on signage at the event, and many are featured in publications like the ones below and in a one-hour, nationwide television special that airs throughout the year. (The next airings of the 2018 competition will be shown June 5 and July 5 on MotorTrend TV Network.)

SEMA Heritage

  • HeritageDick Scritchfield, at the time Car Craft’s associate editor, made a swing through the upper Midwest in late 1966 and banked quite a few stories for Car Craft issues to come. One of his many stops was at the Nickey Chevrolet dealership in Chicago, where he documented one of the earliest 427 engine conversions into the then-brand-new ’67 Camaro.