SEMA News

Cover Story

What vehicle can be more American than a truck? Ever since Henry Ford introduced his first Model T in 1908, light trucks have been the vehicles of the masses, both at home and abroad. Powerful, sturdy, versatile and capable of almost anything, wherever they go, we work with them, play with them and return to them again and again when times are good. And right now, it seems, times are very good indeed.

 

Business

  • What vehicle can be more American than a truck? Ever since Henry Ford introduced his first Model T in 1908, light trucks have been the vehicles of the masses, both at home and abroad. Powerful, sturdy, versatile and capable of almost anything, wherever they go, we work with them, play with them and return to them again and again when times are good. And right now, it seems, times are very good indeed.

     

  • ADASThe impact of advanced driver assistance systems (ADAS) is already being felt by the automotive specialty-equipment and collision-repair industries, raising new challenges and opportunities. In this interview, SEMA Vice President of Vehicle Technology John Waraniak shares some frontline insights regarding the current state of aftermarket preparedness, along with association efforts to educate and ready businesses for the rapid changes they face.

Business Technology

  • SDC LogoThe SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

Chris Kersting

  • Chris Kersting

    In 2006, the SEMA Board of Directors reviewed the vehicle technology landscape and the potential role the association could play to assist members. The outcome was the establishment of a new department—Vehicle Technology—and a vice president position located in Detroit to lead the association’s efforts.

Government Affairs

  • ExhaustLegislation has been introduced in the Colorado Senate to create a process for the titling and registration of demilitarized motor vehicles. The bill defines a demilitarized motor vehicle as a vehicle purchased for nonmilitary use that was commonly used by the U.S. Armed Forces to transport persons or property over the highway. Currently, such vehicles are not allowed to be registered or titled for on-road use in the state. The bill awaits consideration in the State, Veterans, and Military 
Affairs Committee.

Industry News

  • Industry news from SEMA-member companies, including Lubrication Specialties Inc., AudioControl, Covercraft and more.

  • 2020 Toyota Tundra: Toyota is giving the Tundra a major refreshing for 2020 while preserving the 11-year-old cab from 2008.

    2020 Ford Fiesta CUV: The new model will share the platform and the mechanics of the Fiesta hatch and will have to do battle with strong competition, including the Kia Stonic, the Seat Arona and the VW T-Cross.

    2020 Ford Escape: The Escape should get power from Ford’s 1.5L Ecoboost three-cylinder as the volume engine, while the 2.0L Ecoboost four-cylinder will likely continue as the upscale engine offering.

  • Tom Gattuso has been named SEMA vice president of events and will have primary management responsibilities for the SEMA Show and other association events.

Internet

  • QuantumBusinesses eagerly awaiting the next generation of computing—blazingly fast quantum computers—can expect to see select applications run on the uber technology as early as 2020, according to Jorg Esser, a partner at business consulting firm Roland Berger.

New Products

  • A7 Jeep JL GrilleThe truck and SUV segments continue to present one of the strongest growth markets for accessories and modifications. More than a quarter of winners and runners-up from the New Products Showcase judging at the 2018 SEMA Show were from the Truck, SUV & Off-road category, with the off-road/4x4 sub-category again seeing the second-most entries of all. In particular, the Jeep JL has sparked wide innovation with products manufactured specifically for the new model.

Required Reading

  • Drive

    The SEMA Show New Products Showcase—rated as the top feature at the premier automotive trade show—makes it easy and affordable for exhibitors to promote their products. With thousands of entries displayed in a central location, it’s a great way for buyers to keep up with new products and emerging technology. It also makes it easy for media outlets, like those below, to report on them.

SEMA Heritage

  • HeritageIn January, George Poteet’s 1936 Ford, nicknamed the 3-Penny Roadster, was voted America’s Most Beautiful Roadster (AMBR) at the 70th annual Grand National Roadster Show. Its subtle styling changes and impeccable workmanship by the crew at Pinkee’s Rod Shop in Windsor, Colorado, were accented by a subdued, warm-gray paint job meant to evoke chocolate milk. The color was the inspiration for the hot rod’s name, as that’s what the creamy treat cost when Poteet was growing up.