SEMA News

Cover Story

The 2018 SEMA Battle of the Builders competition began with more than 300 vehicles entered by builders and customizers from all across the United States. The entries included vehicles crafted by both well-known, highly acclaimed builders and lesser-known younger customizers. The 2018 format was updated to provide a mechanism to recognize winners in four different categories: Hot Rod, Truck/Off-Road, Sport Compact and Young Guns (under 27).

Chris Kersting

  • Chris Kersting

    Look back at early issues of SEMA News and its predecessors, and it’s easy to see that our industry has perpetually been concerned about awakening and inspiring a next generation of car and truck enthusiasts. The ability to capture the youth market is a focus for many industries simply because future success often depends on it. Because young people are open to new ideas and are still developing preferences and identities, the youth demographic offers the possibility of lengthy attachment to a brand, a product or a lifestyle. In addition, young people have significant collective buying power, are often trendsetters, and they influence other demographic groups.

Events

  • The 2018 SEMA Battle of the Builders competition began with more than 300 vehicles entered by builders and customizers from all across the United States. The entries included vehicles crafted by both well-known, highly acclaimed builders and lesser-known younger customizers. The 2018 format was updated to provide a mechanism to recognize winners in four different categories: Hot Rod, Truck/Off-Road, Sport Compact and Young Guns (under 27).

Industry News

  • Ford Explorer ST: The Explorer will get its first comprehensive redesign in nearly a decade, likely for the ’20 model year.

    Porsche 911 Cabriolet: Visual upgrades are rather mild, with the 992 exterior being heavily based on the outgoing model.

    Land Rover Defender: The prototype shows a wealth of design cues from the Defender, as well as a few from the Discovery and Range Rover families.