Media Registration Now Open for 2019 Media Trade Conference

SEMA News—January 2019

Industry News

By Amanda Gubbins

  MPMC
Media registration is now open for the 2019 MPMC Media Trade Conference, taking place in Santa Ana, California.
   

Media Registration Now Open for 2019 Media Trade Conference

Journalists are invited to sign up for the 2019 Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference, taking place Tuesday–Thursday, January 22–24, at the Embassy Suites Orange County Airport North in Santa Ana, California, where they can sit in on up to 42 private meetings with executives from top motorsports parts manufacturers in the industry.

The manufacturers will come prepared to discuss new product lines, company changes and industry trends during their meetings. Additionally, afternoon lunches and breaks provide further opportunities for networking.

Participation is free to editorial representatives, making it an affordable and efficient way for reporters to get detailed information specific to their audience’s interests.

Early registration guarantees that reporters receive the best possible schedules for the event. Meetings are scheduled based on the companies that journalists select on their applications, so participants are encouraged to pay close attention to the companies they select and also mark “Do Not Meet” for companies outside of their editorial needs.

Register online now at www.sema.org/mpmcmediaregister.

Market ResearchThe new “SEMA Young Accessorizers Report” is now available through SEMA market research.  
   

New Report: 7.9 Million Reasons You Should Care About Young Drivers

Did you know that young adults age 16–24 drove more than 155 billion miles in 2017?

Despite media reports to the contrary, young people do care about cars and are engaged with the automotive specialty-equipment industry. Of the 38.4 million people in the United States ages 16–24, 24 million have access to a vehicle and drive. Of those, 7.9 million accessorize, accounting for roughly $7.2 billion in spending in the industry. By age 23, more than 30% have modified their vehicles in some way.

Cars are also an important part of their lives: 79% of young accessorizers think that their vehicles help them stay closer to their friends, and one in four belong to a group on social media related to cars.

Want to learn more about young drivers and how you can reach them more effectively? Curious about how they shop? Check out the new “SEMA Young Accessorizers Report,” available now at www.sema.org/research.

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