SEMA News

Cover Story

Within the off-roading segment, side-by-sides (aka UTVs) have emerged as popular second vehicles for Jeep and truck enthusiasts. Beyond this crossover market, a growing number of newbie buyers are also opting for UTVs as their first forays into outdoor and powersports recreation, thanks to the economical price of admission. Nowadays, a reasonably capable stock UTV can be had for as little as $11,000, and manufacturers have become fiercely competitive in the race to offer consumers a bevy of tough, agile, trail-ready side-by-sides.

 

Business

  • DieselThe diesel powertrain has always been a great necessity for the American driver but perhaps never garnered the love and recognition it truly deserves. Most appreciated for its functionality around the farm and on the jobsite, diesel is the fuel of choice for many fullsize trucks, utility vans and other heavy-duty work vehicles. But while many are quick to reserve the application of diesel power sources solely to those work vehicles, the market shows a thirst for more applications.

  • ADASWhile identifying multiple growth opportunities for the specialty-equipment industry, the recently released “SEMA Advanced Vehicle Technology Opportunities Report” (see p. 124) predicts specific growth potential in the area of forward-collision warning (FCW) systems. To better understand this advanced driver assistance (ADAS) technology, SEMA News turned to SEMA Vice President of Vehicle Technology John Waraniak.

  • Within the off-roading segment, side-by-sides (aka UTVs) have emerged as popular second vehicles for Jeep and truck enthusiasts. Beyond this crossover market, a growing number of newbie buyers are also opting for UTVs as their first forays into outdoor and powersports recreation, thanks to the economical price of admission. Nowadays, a reasonably capable stock UTV can be had for as little as $11,000, and manufacturers have become fiercely competitive in the race to offer consumers a bevy of tough, agile, trail-ready side-by-sides.

  • ADASAlthough still in its infancy, the U.S. aftermarket for advanced driver assistance systems (ADAS) and connected vehicle technologies (CVT) can be expected to grow into a $1.5 billion industry within the next five years, according to SEMA research. With so much at stake in these rapidly emerging technologies, SEMA has made identifying ADAS/CVT opportunities for association members a key priority.

Business Technology

  • SDC LogoThe SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

  • There is no denying the incredible success of Steven R. Covey’s Seven Habits of Highly Effective People. First published in 1989, his book has served as a guide for personal effectiveness for millions of people. To date, more than 25 million copies have been sold worldwide. While the book sits in many personal libraries, Covey’s ideas have also been incorporated into innumerable business’ employee-development programs and college classrooms. There is a high likelihood that you have been through some sort of Seven Habits training.

Chris Kersting

  • Chris Kersting

    As we write this, preparations for the 2018 SEMA Show are in full swing. Booth selection is nearly complete, and exhibiting companies are already coordinating with the staff at SEMA headquarters in Diamond Bar, California, to firm up plans for the upcoming Show. As we construct the Show each year, the focus is on creating value for exhibitors and making sure to include productive opportunities for buyers to do business. In the process, we look for new ideas to build on the shoulders of the SEMA Show, to expand audiences and create more excitement not only within the industry but beyond the Show walls to the consumer world as well.

From The Hill

  • Line-XIt’s been quite a year for Line-X. Not only did the company open a new 60,000-sq.-ft. corporate headquarters in Huntsville, Alabama, but it was also named midsize manufacturer of the year by the Business Council of Alabama and placed top in its category in Entrepreneur magazine’s annual Franchise 500 rankings. With those kinds of accolades, it’s no surprise that the company’s congressional representatives are eager to see what all the fuss is about. After hosting U.S. Senator Luther Strange (R-AL) last August, it was U.S. Representative Mo Brooks’ (R-AL) turn for a visit.

Government Affairs

  • South DakotaSouth Dakota—Special-Interest Vehicles: Governor Dennis Daugaard signed into law a bill that increases the mileage limitation for special-interest vehicles from 6,000–7,500 miles per year, along with the option of putting personalized plates on the vehicles. A special-interest vehicle is a motor vehicle that is collected, preserved, restored or maintained by the owner as a leisure pursuit and is not used for general or commercial transportation.

Industry News

  • ’20 Ford Mustang Shelby GT500: The Mustang-based GT500 will build on the GT350’s performance capabilities.

    ’19 Chevrolet Silverado 1500: The 1500 RST is a street-performance appearance upgrade applied to the Silverado LT.

    ’19 Ford Ranger Wildtrak: The Wildtrak gets added ground clearance, a bedliner with a 12V socket, a retractable tonneau cover (roller shutter), 18-in. alloy rims on P265/60 tires, and additional interior/exterior styling.

  • Industry news from SEMA-member companies, including Warn Industries, Marx Group, Continental and Power Automedia.

  • Registration for the 2018 SEMA Show is now open at www.SEMAShow.com/register. The Show will take place Tuesday, October 30, through Friday, November 2, at the Las Vegas Convention Center.

International

  • McLeod RacingThe 2018 trip to Abu Dhabi, held April 3–8, 2018, once again provided SEMA members with the opportunity to explore firsthand why the region is an important market for U.S. specialty-equipment companies. This year’s program, like the six before it, provided an opportunity for SEMA members to participate in a low-cost, efficient way to meet with pre-vetted buyers, exhibit in a turnkey booth at the largest specialty-equipment show in the region—the Custom Show Emirates (CSE)—tour aftermarket shops, and participate in a series of briefings, including an informative session with U.S. government officials in the region. To date, 149 SEMA member companies have traveled with SEMA to the United Arab Emirates (UAE).

Internet

  • InternetWith unemployment at a stunningly low 4.1%, according to the U.S. Bureau of Labor Statistics, ensuring that your business is working with the latest web recruiting tools is crucial.

New Products

  • Adams PolishesThe Restyling & Car Care section of the automotive aftermarket is constantly evolving and improving with new tools, procedures and compounds. This ever-changing segment has expanded its footprint at the SEMA Show, with more than 100,000 sq. ft. of Restyling & Car Care booth space in place for the 2018 Show thus far. The following pages summarize the Restyling & Car Care category from the 2017 New Products Showcase and include commentaries on the state of the market from industry experts.

  • Trigger POP DisplayThe Powersports & Utility Vehicles section of the SEMA Show is where you’ll find all sorts of products for use with motorcycles, ATVs, UTVs, side-by-sides and scooters. Entries in the 2017 New Products Showcase included options for lighting, electronics, recreation, batteries, hitches and more. You’ll find those products on the following pages, alongside insights from industry members who are already capitalizing on areas of growth. While they recognize a decline in the motorcycle niche, they are also seeing steady expansion in UTVs, whether for working, racing or family recreation. And UTV consumers—many of whom are also Jeep or pickup owners—are eager to customize their rides.

  • Accuvision-3DThe SEMA Show’s North Hall is home to the Collision Repair & Refinish section, where exhibitors feature tools and equipment for bodywork, painting and outfitting a shop. While collision-avoidance systems and other new technologies are transforming the way vehicles operate, the way repairs are diagnosed and performed is also beginning to shift. Business remains strong for shops around the country, and staying on the cutting edge is paramount.

Required Reading

  • Autobody NewsIn addition to being the number-one destination for buyers at the SEMA Show, the New Products Showcase makes headlines because it captures the attention of the journalists covering the Show. Exhibitors at the 2017 SEMA Show discovered that the simple act of participating in the Showcase drove traffic to their booths and also generated awareness and added media exposure for their products. Take a look at media coverage that the 2017 SEMA Show New Products Showcase generated.

SEMA Heritage

  • HeritageSix seconds. In the early ’60s, that’s the amount of time safety equipment pioneer Jim Deist figured his protective clothing needed to shield a dragster pilot from fire. The reason? In those six seconds, a rail with its chute deployed could slow enough for the driver to jump out safely.