SEMA News

Cover Story

It is no secret that trucks and SUVs are keeping U.S. automotive sales thriving, with OEMs adding new variants of crossovers and light trucks regularly—more than ever before in the last 15-or-so years. The recent North American International Auto Show, for example, saw the unveiling of three major truck releases—all from American manufacturers—likely to heighten truck sales even more in 2018.

 

 

Business

  • New Products SEMA ShowAs the association representing the automotive specialty-equipment industry, SEMA offers a number of resources for members, ranging from research and product development programs to business tools and, certainly not least, the SEMA Show. It can be interesting to examine these programs for background data that might not normally be in focus but which can offer perspective about the current state and future direction of the industry.

  • ADASSEMA research indicates that the U.S. aftermarket for advanced driver assistance systems (ADAS) and connected vehicle technologies (CVT) can be expected to grow into a $1.5 billion industry within the next five years, even though the emerging segment is still in its infancy. The impact of these new systems can’t be overstated. Hard as it may be to imagine, they will eventually affect virtually everything from wheel and tire modifications and vehicle electronics tweaks to the addition of custom bumpers, running boards, grilles and other hard parts.

  • JeepIt’s no secret that off-roading—especially Jeeping—drives one of the specialty-equipment industry’s largest segments. With roots to the post-World-War-II era when returning servicemen began discovering American backroads with their trusted surplus Jeeps, the off-road category remains a wildly diverse playground for specialty-equipment parts, accessories and lifestyle products. What’s more, Jeeping and recreational off-roading have spread to emerging international markets in the last decade, notably China and the Middle East. The mainstreaming of off-road motorsports is in part responsible for this vigorous segment’s growth, but the real race nowadays is among OEMs to win the attention of consumers who have never blazed a trail but would like to.

  • Jack'd Off-RoadAaron Gable and James Herring began their careers in the automotive industry like so many pioneers: with genuine passion. Bitten by the off-roading bug early, their enthusiasm for the hobby dates back to their childhoods. Growing up just a few miles apart in rural Georgia, the duo spent years with wrenches in their hands, learning every nook and cranny of what’s under the hood. Ultimately, their fun weekend activities created the foundation for Gable and Herring to become co-owners and operators of Jack’d Off-Road.

  • ADASWhile identifying multiple growth opportunities for the specialty-equipment industry, the recently released “SEMA Advanced Vehicle Technology Opportunities Report” (p. 118) also raises questions of innovation, preparedness and best practices. To dig deeper into the fundamentals, SEMA News turned to SEMA Vice President of Vehicle Technology John Waraniak.

Business Technology

  • SDC LogoEvery year, the SEMA Data Co-op (SDC) conducts a user group meeting at the SEMA Show. This face-to-face meeting serves as a great opportunity for our team to ask the following questions.

  • SDC LogoThe SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

Chris Kersting

  • Chris Kersting

    As many members know, SEMA opened the SEMA Garage a little less than five years ago. The facility and its staff exist to help our manufacturer members with product development. Member utilization of the Garage makes clear that the industry is becoming more tech savvy, with wide use of SEMA’s library of OEM CAD data (Tech Transfer), sophisticated scanning devices and rapid prototyping technologies. That’s a positive outcome, and now we want to encourage more members to turn to the Garage to capture opportunities—and overcome challenges—as the industry addresses increasingly complex vehicle technology.

From The Hill

  • From the HillVoting can often seem like a cynical affair. When roughly 130 million Americans cast a ballot for president, it can be hard to see how one vote will make a difference. With that many people heading to the polls, winning the lottery may seem like a safer bet. However, sometimes truth is stranger than fiction.

Government Affairs

  • IowaCalifornia Ban on Combustion Engines: Legislation introduced in the California Assembly would require a transition to fully electric vehicles in the state by the year 2040. The bill would prohibit the Department of Motor Vehicles from accepting registration for new vehicles unless they meet the state’s “Zero Emission Vehicle” standard. An exemption has been made for vehicles weighing more than 10,000 lbs. and certain vehicles brought in from out of state.

Industry News

  • Land Rover Defender Mule: It is expected that the Defender will utilize parts from other Land Rover vehicles and be built alongside other cars from the range.

    ’19 GMC Sierra 1500: The Sierra will get a major redo for 2019, with a significant revision that keeps some conservative construction methods but adds new technology and refinement. 

    Jeep Renegade: The Renegade will receive modifications to the bumpers, grille, headlights, taillights and a slight update to the cabin and dash.

  • Industry news from SEMA-member companies, including Motovicity Distribution, Warn Industries, Power Automedia and Automotive Aftermarket Charitable Foundation (AACF).

  • It’s time to begin planning for the 2018 SEMA Show. Exhibitors can reserve booth space now at www.SEMAShow.com/buyabooth. The reservation deadline for priority space selection is March 30, with assignments taking place in May.

International

  • Business Development ProgramAccording to the findings of a recent survey of U.S.-based SEMA-member manufacturers, SEMA-member companies are exporting in greater numbers than ever before and are optimistic that those sales will continue to climb in the next three years.

New Products

  • It is no secret that trucks and SUVs are keeping U.S. automotive sales thriving, with OEMs adding new variants of crossovers and light trucks regularly—more than ever before in the last 15-or-so years. The recent North American International Auto Show, for example, saw the unveiling of three major truck releases—all from American manufacturers—likely to heighten truck sales even more in 2018.

     

Required Reading

  • Diesel PowerEvery year, the automotive world converges at the trade-only SEMA Show in Las Vegas where attendees learn about the latest trends and emerging technology in the aftermarket industry. Exhibitors also take the opportunity to introduce their latest product offerings, many of which are displayed in the New Products Showcase, making it the number-one destination for attendees at the event and the subject of many articles (as seen below) by the more than 3,500 journalists covering the SEMA Show.

SEMA Heritage

  • GurneyThe entry list for the 1966 running of the Motor Trend 500 NASCAR race at Riverside International Raceway read like a who’s who of iconic stock-car stars, as well as talented wheelmen from other racing disciplines: Richard Petty, A.J. Foyt, Cale Yarborough, Mario Andretti, David Pearson, Tiny Lund, Bobby Allison, Dick Guldstrand and many, many more.