Product Data Management and Sales Growth Strategies

SEMA News—November 2018

Product Data Management and Sales Growth Strategies

By Jim Graven

  SEMA Data Co-op

Stop by the SDC booth #20679 or SEMA Central and learn what the SDC can do for your business. Success starts here!
   

Since the inception of the SEMA Data Co-op (SDC) in 2012, nearly 500 product brands representing more than 4.5 million parts have joined what is now the industry’s largest specialty parts product data repository. Designed to enable any company, no matter how small or large, to effectively manage and distribute its product data at the lowest possible cost, the SDC has an expert staff that will coach you all the way through the process.

The SDC will once again have a booth at the 2018 SEMA Show. Located in the Central Hall, the SDC booth #20679 will be one level off the Show floor, just behind the Ford display in a raised meeting room. Simply follow the signs and go up the stairs or take the elevator to visit with our talented staff.

The SDC will also have staff in the SEMA Central area of the Las Vegas Convention Center’s Grand Lobby, and they will be providing system demonstrations, answering your questions, and directing resellers to our training seminar, to be held on Thursday, November 1. Be sure to stop by SEMA Central, meet the SDC staff and learn more on how we can help you grow your business!

Reasons to visit with SDC staff are numerous, as we have added a number of new benefits for our members. For manufacturers, we have continued augmented our online Product Information Management System (PIMS) with new features, including the ability to review the status of your data and see where improvements can be made.

Regarding those improvements, the SDC can train you on how to use the PIMS to add information, or we can do it for you. Simply send your file to us, and we’ll make the updates. Our goal is to be sure that we have the latest, most up-to-date data from all our brands to enable your sales growth through great product data.

We are working on new ways to automate the importing of data, too, such as our Direct Connect program (which loads a file directly from a manufacturer via FTP into the PIMS) and Smart Content (which auto populates various fields by part category type). Both of those systems are designed to streamline the data loading process and deliver your new products to approved resellers right away.

We also added an Excel export template to our list of available download templates to ensure that every reseller can access a manufacturer’s data in a format that best suits its individual needs. From strict PIES/ACES XML to custom layout templates and now Excel exports, we want to be sure that SDC manufacturers can meet all the needs of their customers.

Stop by the SDC booth #20679 or SEMA Central and learn what the SDC can do for your business. Success starts here!

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