SEMA News

Cover Story

After 51 years, the SEMA Show has become many things. Once primarily a marketplace for hot-rod parts, the Show has grown to embrace all things automotive, commingling varied tastes, disciplines and business models—all under one roof. It’s the one place in the world where you’ll find a customized Lamborghini sitting next to an outrageous hot rod, flanked by a 1,000hp Camaro and a custom Harley. With 12 distinctly different segments represented, the SEMA Show creates crossover possibilities and an energy far greater than the sum of its parts.

 

Business

  • ForbiddenIn today’s world of big-box online retail giants such as Amazon, individual stories of family-owned, niche retail shops are few and far between. The story of Forbidden Diesel and its manager Shane Marler, however, stands in stark contrast to this trend.

Business Technology

  • It used to be that you had only a couple of choices when it came to shopping: You could drive to the store, or you could order out of a catalog. Today, catalogs hardly exist, and only 60% of automotive specialty-equipment sales occur inside a store. Online sales continue to grow as a percentage of overall aftermarket parts purchases and will surpass other channels within a relatively short period. Manufacturers need to understand consumer purchase behaviors to fully grasp the importance of a robust e-commerce presence.

  • SDC LogoThe SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

Chris Kersting

  • Chris KerstingThe 2017 SEMA Show was a great event in many ways and on many fronts. The most important measure of success is the value of the event to our industry members, and I’ve heard in recent weeks from many who felt that this was their best Show.

Events

  • The SEMA AwardNow in its eighth year, the SEMA Award returns to illuminate the vehicles that SEMA Show parts and accessory manufacturers deem the hottest and most specialty-equipment-friendly. The award recognizes new and emerging trends while also guiding consumers to the most accessory-friendly vehicles in the marketplace.

  • Battle of the BuildersA new episode of the TV special “SEMA: Battle of the Builders,” based on the competition held during the 2017 SEMA Show, will premiere on the Velocity Channel on Tuesday, January 2, 2018. Since 2015, the unique one-hour program has aired on the network, giving viewers a rare behind-the-scenes look at the SEMA Show, up-close footage of the vehicles, and exclusive interviews with builders as they share their personal stories and journey to the world’s premier automotive trade show.

  • Combs and DeAndaMore than 3,000 automotive aftermarket professionals gathered on day three of the 2017 SEMA Show for the industry’s preeminent awards ceremony, the SEMA Industry Awards Banquet, held at the Westgate Hotel in Las Vegas. The annual Thursday-evening banquet is where specialty-equipment business is set aside for a moment to allow innovators, leaders and legends to take center stage as they are recognized for their contributions to the $42 billion industry.

  • After 51 years, the SEMA Show has become many things. Once primarily a marketplace for hot-rod parts, the Show has grown to embrace all things automotive, commingling varied tastes, disciplines and business models—all under one roof. It’s the one place in the world where you’ll find a customized Lamborghini sitting next to an outrageous hot rod, flanked by a 1,000hp Camaro and a custom Harley. With 12 distinctly different segments represented, the SEMA Show creates crossover possibilities and an energy far greater than the sum of its parts.

From The Hill

  • Trent KellyAugust 21, 2017, will be remembered as the day the United States experienced its first total solar eclipse since 1979. For U.S. Representative Trent Kelly (R-MS) and the employees of COMP Performance Group, it was also a special day when the paths of an industry-leading manufacturer and a colonel-turned-congressman intersected.

Government Affairs

  • CamaroCalifornia Cleaning Product Labeling Law: Governor Jerry Brown signed legislation into law to require cleaning-product manufacturers to disclose all ingredients and “contaminants of concern” on the product label and the manufacturer’s website.

Industry News

  • Chevy ZR2 Utility Truck: This appears to be an additional prototype for the Chevrolet Colorado utility truck.

    ’18 Roush Mustang Stage 2: The Mustang’s 5.0L V8 received a boost up to 460 hp, so it’s fair to assume that this Stage 2 Roush version will jump from ’17’s 435 and possibly approach 500.

    ’18 Nissan GT-R Nismo: The new Nismo is going to receive upgraded brakes and additional air outlets above the front wheels, which would improve aerodynamics.

  • Industry news from SEMA-member companies, including Performance Business Media, Centric Parts, Summit Racing Equipment and Warn Industries.

  • Journalists are invited to sign up for the 2018 MPMC Media Trade Conference, taking place Tuesday–Thursday, January 23–25, at the Embassy Suites by Hilton in Santa Ana, California. Participating journalists will attend up to 42 private meetings with executives from top motorsports parts manufacturers in the industry.

International

  • Middle EastSEMA recently conducted a survey regarding the exporting activities of its U.S.-based member manufacturers. The 243 SEMA members that completed the survey represent nearly 11% of SEMA-member manufacturers located throughout the United States.

New Products

  • Dream Eco ChainEach year, the SEMA Show plays host to the Global Tire Expo (GTE), presented by the Tire Industry Association. Located in the South Hall of the Las Vegas Convention Center, the 2017 GTE offered buyers a massive assembly of more than 3,000 tire and related products from manufacturers the world over, including the industry’s best-known brands.

Required Reading

  • MarionFor the fourth consecutive year, the prestigious SEMA Battle of the Builders competition experienced growth, featuring more participants and increased media coverage. The publications below are but a small sample of the many media outlets that informed their readers about the more than 300 builders who entered this year’s contest. The field included not only builders from the United States but also from other countries—some of whom were among the finalists—and aspiring builders 27 years and younger.

SEMA Heritage

  • Gaspar RondaGaspar “Gas” Ronda, best known for drag racing a series of Mustangs during the early evolution of the Funny Car, passed away at the age of 91 in October. He didn’t start drag racing in Fords; in the 1950s, while living in Northern California and working as a dance instructor, he raced Hudsons, Buicks and Corvettes. (Yes, dance instructor. Ronda had polio as a child, and he discovered dance as a way to strengthen his legs.)