SBN Provides Automotive Industry Women With Opportunities to Connect at the SEMA Show

SEMA Member News—September 2018

SBN Provides Automotive Industry Women With Opportunities to Connect at the SEMA Show

Join SBN for Gear-Up Girl from 3:30 p.m.–5:00 p.m. on October 29, and be a part of connecting women currently working in the industry with female
students who aspire to become automotive aftermarket professionals.

The SEMA Businesswomen’s Network (SBN) is dedicated to the advancement and empowerment of women who work in the automotive aftermarket industry. Through community and education, SBN has been providing women with the opportunity to connect with each other, become more engaged in the industry, and develop themselves professionally.

SBN is slated to host multiple women-driven events at the 2018 SEMA Show. All women in the industry—SBN members and nonmembers alike—are encouraged to come to these events. SBN leadership and SEMA staff will be onsite to talk more about what SBN is, its current initiatives, and opportunities to get involved.

“I recommend attending as many SBN-hosted events as possible during the SEMA Show,” said Lana Chrisman, SBN chair-elect. “Our events offer an array of women-driven educational sessions where you will receive relatable information from women in our industry. I strongly encourage everyone to attend, and bring a friend to our networking events, including Gear-Up Girl, the annual SBN reception and, new for 2018, the SBN booth. You won’t be disappointed.”

Gear-Up Girl

Today’s youth is tomorrow’s future. The Gear-Up Girl program, to be held from 3:30 p.m.–5:00 p.m. on October 29, in the Las Vegas Convention Center, is entering its seventh year and is designed to connect women currently working in the industry with female students who aspire to become automotive aftermarket professionals. Starting in 2011, SBN partnered with the SEMA Education Student Program to celebrate female automotive professionals and raise awareness in students that there are a multitude of career paths that align with a variety of student interests and studies.

Students have the opportunity to network and meet women in the industry during the event. They are encouraged to ask questions of these seasoned veterans about their professions, how they got to where they are today, and their interests in working in the automotive industry.

The SBN Gear-Up Girl event serves not only as a networking opportunity for professionals but also as an opportunity to give back and to see the excited interest in today’s female youth. The professional women attendees who share a story and relate to these students mean so much to them, and something they say might inspire the next automotive company female CEO.

An awards ceremony to highlight leading women also takes place during the event. The awards to be presented include:

  • Athena Woman of the Year
  • Athena Champion Award
  • Athena Rising Star

SBN Reception

Join SBN for an evening of celebration and networking at its annual reception during the SEMA Show (location to be determined). There is no better way to close out the second day of the Show on October 31 than by mingling with fellow women of the industry while enjoying finger foods and beverages.

SBN select-committee members will be working the room, networking with members and those who are interested in joining. Such women are great resources for any questions the network attendees may have. They will also be able to tell you how you can become more involved in volunteering.

SBN SEMA Show Booth

An exciting addition to the SBN’s SEMA Show program portfolio is a specially designated area for the network on the Show floor to engage current members and recruit new members. Serving the critical function of a central hub for the SBN during Show hours, it will offer opportunities for female professionals looking to network and learn more about the SBN, act as an extension of the SBN Gear-up Girl event, and offer an area where female students can meet with SBN members during Show hours. Please visit for additional information on the booth and the activities that will be held there.

SBN SEMA Show Education Seminars

For 2018, the SBN is excited to present two women-only educational seminars designed to help women in the workplace and advance their careers.

Women Only: Body Politics—The Nonverbal Differences between Men and Women, Powered by SBN: October 30, 3:30 p.m.–4:30 p.m., Room N253. Learn about the power differential—the effect of gender-based listening modes, subtle differences in everything from smiles and eye contact to space and touching, and the new rules of business etiquette for old standards such as handshakes, greetings and pats on the back. Body Politics is an eye-opening, ear-widening, “Aha!” experience.

Women Only: Good Enough Now—Women at Work, Powered by SBN: October 31, 2:15 p.m.–3:15 p.m., Room N254. In a sea of mixed messages, we find ourselves lost between impossible expectations, frustrating people and little room for creativity and humility. We need to hold space for reclaiming self-responsibility, trying and connecting so that we can do the best we can with what we have some of the time instead of striving for perfection or just opting out under pressure.

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