Bob Southard has spent the majority of his life entrenched in the automotive industry, working primarily as a distributor. A self-professed “Jeep guy” and lover of just about anything with a seven-slot grille, Southard was determined to open a shop capable of providing Arizona customers with excellent service, whether their vehicles were Jeeps or otherwise. Southard specializes in marketing and online work, and he eventually found the missing puzzle pieces he needed to open his business: a master tuner and an installer, both crucial pieces to the shop he always envisioned.
SEMA research indicates that the U.S. aftermarket for advanced driver assistance systems (ADAS) and connected vehicle technologies (CVT), though still in its infancy, can be expected to grow into a $1.5 billion industry within the next five years. With so much at stake in these rapidly emerging technologies, SEMA has made identifying ADAS/CVT opportunities for association members a key priority.
There’s no business like show business—trade-show business, that is. Just ask buyers. The vast majority of them rank trade shows as the number-one place to see new products, discover new sources of information, learn about industry trends, and make long-lasting connections.
The Light Truck Accessory Alliance (LTAA) is slated to host fun and engaging events throughout the week of the 2018 SEMA Show, to be held October 30–November 2 in Las Vegas. LTAA focuses on creating a community among those in the light-truck segment of the aftermarket industry. Members and nonmembers alike are encouraged to attend LTAA events taking place at the SEMA Show or stop by the new LTAA booth location, booth #34185, centrally located within the Upper South Hall of the Las Vegas Convention Center (LVCC).