Fast Facts

SEMA News—August 2018

Industry News

Fast Facts

Lloyd Hunt

FiTech announced that Lloyd Hunt joined the company in the position of sales and marketing manager. Hunt, a veteran of the automotive aftermarket, will oversee FiTech’s sales and marketing efforts and collaborate with FiTech’s leadership team on the company’s strategic plans in this newly created role. Hunt joins FiTech after 10 years at Power Automedia, where he was the business development director. FiTech EFI, Riverside, CA; 951-340-2624.

Edelbrock appointed Rob Morse to the position of account sales manager. Morse brings 28 years of experience in the automotive industry to the Edelbrock sales team and was most recently the sales operations manager at AutoRep Sales Co., where he specialized in project management with performance OEM and private-label sales. Prior to that, Morse spent 15 years in the performance aftermarket at Ford Motor Co., holding various management positions. Edelbrock LLC, Torrance, CA; 310-781-2222.

Nexen Tire America Inc. introduced an all-new website, which includes a completely redesigned dealer locator and interactive product information. Additional features include an improved tire finder; more product information, including 360-degree images, videos, features, benefits and real-life customer reviews; and the ability to save vehicle and location information for future use. Tire dealers can also easily access the NexenACE dealer portal from the new site, which provides a variety of training videos and information. Nexen Tire America Inc., Diamond Bar, CA; 909-923-4011. 

Jeff Holland

Mitsubishi Motors North America Inc. (MMNA) announced the appointment of Jeff Holland to the position of director of public relations in North America. In this new role, Holland will be responsible for the development and management of MMNA’s external and internal public relations strategies and overseeing the company’s events efforts.

AirPro Diagnostics announced a partnership with 1st Certified Collision Centers to provide pre- and post-repair scan and calibration services at its eight locations in Southern California. The AirPro Diagnostics scan tool utilizes embedded OEM software with OEM-validated interfaces that meet or exceed OEM requirements.

Power Automedia announced a partnership with Summit Racing Equipment, which was tapped to be the official parts supplier of “Horsepower Wars.” The new head-to-head web-based series features competition between rivals in one of four venues: dragstrip, road course, engine dyno or chassis dyno. In addition to supplying products, Summit’s pricing will be used as a guide for each team’s budget. Summit will also provide $7,000 of credit for each participant in the $10,000 Drag Shootout, in which teams are given 10 days to buy, build and race a drag car. Power Automedia, Murrieta, CA; 951-677-2626. Summit Racing Equipment, Tallmadge, OH; 800-230-3030.

Former Fiat Chrysler Automobiles Director of Planning Lucas Frank joined Brandmotion as director of product development and operations, where he will be responsible for company innova-tion, product development and operations functions. Brandmotion, Southfield, MI; 480-247-5999.

  Get'm Garage
Scooter Vester

Veteran racer and carburetor technician Scooter Vester joined the Get’m Garage team in a sales role. He will work directly with racers and provide product technical support to the company’s growing customer base. Vester has numerous class wins in both the Stock and Super Stock categories and earned runner-up honors at the inaugural NHRA Sports Nationals at National Trail Raceway in Columbus, Ohio. Get’m Garage, Winter Park, FL; 904-509-0329.

Kobi Iseri joined the Motorsport Aftermarket’s Speed and Strength brand as marketing man-ager. He previously held prior positions with Fox Racing and, most recently, with Suzuki. In the product creation department, Mark Salvatore joined Speed and Strength as product line manager. He is a motorcycle industry veteran and has held product lifecycle management rolls with key brands such as Tucker Rocky/Firstgear and D30 Armor.

Hyperco, an MW Industries Inc. company, announced that it has added a new warehouse in Commerce, California, to support the demand of the growing off-road and powersports markets. The new California warehouse currently stocks 3-in. ID E-series and 3.75-in. ID G-series coil-over springs, with plans to add additional product lines soon. Hyperco–MW Industries, Rosemont, IL; 847-349-5760.

Omix-ADA announced a detailed list of recent promotions and appointments made by its internal domestic sales team. Mike Timmons is now vice president of sales. Ryan Jackson was appointed director of product management. Pat Johnson was appointed national sales manager for the United States and Western Canada, and Ray Weaver was designated as the national sales manager for major accounts. Weaver still manages both the Northeast and Eastern Canadian territories in his new position. Three regional sales managers were also announced: Zach English will cover the Southeast region, Spencer Slade the Central region, and Fred Gatti the Western region. Dave Logan and Sean Burger accepted new positions as territory sales representatives. Omix-ADA, Suwanee, GA; 770-614-6101.

Melanie Hellwig White

Hellwig Suspension Products promoted two senior employees. Melanie Hellwig White was promoted to president, and Mark Hellwig was named the new CEO. As president, White plans to expand the company’s aftermarket presence and continue to develop Hellwig’s OEM and military offerings. Mark Hellwig ascended to CEO of Hellwig Suspension Products after serving as president for 25 years. As CEO, Hellwig will continue to innovate and advance the company’s product line while also expanding the applications for Hellwig’s products. Hellwig Products Co. Inc., Visalia, CA; 559-734-7451.

Power Stop LLC named Bob Van Gorkom vice president of business development, where he will be responsible for accelerating the growth of new distribution partners throughout the North American and Canadian markets. Van Gorkom will work closely with the sales and marketing team in targeting potential new channel partners to better serve installers. His office will be located at Power Stop’s main corporate headquarters. Park Stop LLC, Bedford Park, IL; 888-863-4415.

The Automotive Aftermarket Charitable Foundation (AACF) launched an elite donor partner program called the AACF Champion program. Champions are brands and individuals that contrib-ute donations of $25,000 or more. Current AACF Champion partners include SEMA, Auto Care Association, AASA/MEMA, The Group (Pronto/Federated), Standard Motor Products and Don Smith. Automotive Aftermarket Charitable Foundation, Sacramento, CA; 916-628-0271.

Covercraft announced a partnership with Bassmaster Elite Series angler Bradley Roy. The nine-year pro from Lancaster, Kentucky, is currently leading the Angler of the Year points race. Roy was first introduced to Covercraft through his camouflage sponsor, Prym1. Covercraft licensed Prym1’s patterns and last year sent Roy two sets of fully custom seat covers for his tow vehicle and hunting truck. Covercraft will immediately join Roy’s current sponsors, helping him give back to his community. Covercraft Industries LLC, Pauls Valley, OK; 405-238-9651.

NGK Spark Plugs Inc. was named a Supplier of the Year by General Motors for the 10th time during GM’s 26th annual Supplier of the Year awards ceremony. GM recognized 132 of its best suppliers from 17 countries that have consistently exceeded GM’s expectations, created outstand-ing value, or brought new innovations to the company. The award builds upon NGK’s decades-long partnership with GM as an original-equipment supplier of both ignition and emissions parts. NGK Spark Plugs Inc., Wixom, MI; 248-926-6352.

Rob Ramlose was promoted to director of brands for Motorsport Aftermarket Group, where he will oversee product and marketing teams for all brands in the portfolio, including Roland Sands Design Apparel, Answer Racing, Speed & Strength, Firstgear and Black Brand. He has been in-volved with brand management functions in various capacities for the past 17 years with key brands such as Oakley and Fox Racing.

EnerSys recently achieved “approved supplier” status at Mid-States Distributing Co. Inc. Mid-States is a buying cooperative that was founded in 1954 and whose members are retailers in the farm and home store channel. They are approaching 700 stores in 34 states and five Canadian provinces. As an approved supplier, EnerSys now has access to buyers for the Mid-States member stores. Odyssey Battery by EnerSys, Reading, PA; 610-208-1991.

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