SEMA Announces New Product Award Winners

SEMA News—January 2018

EVENTS

By Chad Simon

SEMA Announces New Product Award Winners

Winners Were Selected From More Than 3,000 Products Entered in 16 Categories

The 2017 SEMA Show kicked-off the morning of October 31, with the New Product Awards. The annual competition recognizes outstanding achievements in the development of products being introduced to the automotive specialty-equipment market at the SEMA Show. Products are judged in 16 award categories, and each category has one winner and two runners-up.

Nearly 3,000 products were entered into the 16 different showcase categories to be considered for the SEMA New Product Awards this year. Winners were selected based on a variety of factors that included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability, and more.

The following are New Product Award winners.

Best Collision Repair & Refinish

ALLDATA Collision Advantage   

Winner: ALLDATA LLC

ALLDATA Collision Advantage

ALLDATA Collision Advantage is a new combination of collision repair solutions—ALLDATA Collision and ALLDATA Estimate Integration. It works with all three major estimating systems. With a click, an estimate is analyzed and associated jobs are listed with OE repairs. Get vital repairs, OEM procedures and OEM alerts.

877-380-3084
www.alldata.com

MiG Buddy-Welding Gun Holder   Runner-Up: MiG BUDDY/GeorgeB Design

MiG Buddy-Welding Gun Holder

MiG Buddy is a welding gun holder designed to fit many MiG welding guns. With its universal mount, the MiG Buddy adapts to any work environment—welding table/bench, welding cart or directly on the work piece—just about anywhere. Easy retrieval and easy docking of your welding gun. MiG Buddy is like having a third hand.

888-253-6703
www.migbuddy.com

PN: MB-U15

Supreme Wrapping Film Metallic Series  

Runner-Up: Avery Dennison

Supreme Wrapping Film Metallic Series

Creative. Confident. Resilient. That’s the spirit of true grit and the inspiration behind four commanding new colors full of character and made of pure energy, with a golden metallic effect. Supreme Wrapping Films combine style with performance, versatility and easy-apply RS technology for a stunning visual transformation of any vehicle.

800-282-8379
www.graphics.averydennison.com
PN: SW900

Best Engineered New Product


Racepak Vantage CL1 Cloud-Based Data Kit
 

Winner: Holley/MSD

Racepak Vantage CL1 Cloud-Based Data Kit

Racepak’s Vantage CL1 cloud-based data kit represents a new concept in racing instrumentation and data. A vehicle-mounted mobile phone running the Racepak D3 app is Bluetooth paired with a CL1 data box, providing onboard information, while transmitting all data to Racepak’s cloud system for remote data viewing from any internet-connected location.

888-429-4709
www.racepak.com
PN: 20100-2001

Optima Batteries  

Runner-Up: OPTIMA Batteries

New OPTIMA Yellowtop in Group Sizes H6, H7

OPTIMA Batteries is expanding its product line to fit more vehicles with the new Yellowtop–OPTIMA’s DIN fitment solution. The OPTIMA Yellowtop chemistry is perfect for high-energy demands and cranking the power DIN applications require. Now vehicles ranging from modern domestic performance to European models can experience an ultimate power source.

888-867-8462
www.optimabatteries.com/en-us

Solid State Relay  

Runner-Up: Holley/MSD

MSD Black Solid State Relay

This module takes the place of four relays and eliminates unsightly wiring. Channels can be activated using either power or ground. Each channel is capable of handling up to 20 amps of continuous current providing up to 80 amps of power. Controls fans, water pumps, nitrous solenoids, lighting and other accessories that would normally require a relay.

888-258-3835
www.msdperformance.com
PN: 75643

Best Exterior Accessory Product

Westin Automotive HDX LED Grille  

Winner: Westin Automotive

HDX LED Grille

The HDX LED Grilles feature a form-fitted mesh grille with a laser-cut Westin logo and an 11-gauge steel frame with the light housing made of 16-gauge steel. Includes one double-row combo LED light bar and two flood or spot single-row LED light bars. Westin’s HDX LED Grille offers easy bolt-on installation so no drilling is required.

626-960-6762
www.westinautomotive.com
PN: 34-1045

Venom Jeep Hood  

Runner-Up: Owens Products Inc.

Venom Jeep Hood

Built from dense layers of fiberglass and fully functional as a heat-extraction hood and weighs nearly 50% less than the factory steel hood. Fits ’97–’17 Wrangler two- and four-door models and retains all factory mounting and latching hardware. Built with pride in the U.S.A.

269-651-2300
www.owensproducts.com
PN: J15003

HornBlasters Katrina 544  

Runner-Up: HornBlasters Inc.

HornBlasters Katrina 544 Nightmare Horn Kit, 5 gal., 150 psi

The Katrina kit brings loud to a whole new level. This horn was designed from the ground up with a beautiful black finish to be the loudest of its class. Paired with a heavy-duty 5-gal. air supply, you get up to 10 seconds of insane horn-blasting power and a Stealth Black onboard air system for your air tool and inflation needs.

877-209-8179
www.hornblasters.com
PN: HK-C5B-544K

Best Interior Accessory Product

SP9100 Switch Panel Power System  

Winner: Switch-Pros by Off Road Engineering

SP9100 Switch Panel Power System

This made-in-U.S.A. product is an amped up version of our SEMA Award-winning system. The SP9100 offers a 125-amp Power Module, with four 35A circuits and four rated to 18A; RGB backlighting with a color picker; color-coded output wires; two remote-trigger inputs (active high or low); time-delay off function; one-touch flash/strobe; and LED troubleshooting indicators.

949-581-2991
www.switch-pros.com
PN: SP9100

Pinstriped Shift Knob by Von Hot Rod  

Runner-Up: Speed Dawg Shift Knobs

Metal Flake Pinstriped Shift Knob by Von Hot Rod

Available in a wide range of color combinations. Comprised of specially formulated, high-impact polymer resin with solid brass mounting threads and smooth-surface inlaid graphics that will never wear off. May be special ordered with a 12V line lock/nitrous button. Weight is 5 oz. Made in the U.S.A.

717-741-2665
www.speeddawg.com
PN: SK556VSW-PS

Lund V Grid  

Runner-Up: Putco Inc.

Jeep LED Dome Light

Featuring Putco’s exclusive Chip on Board LED array emitting a powerful 250 lumens per dome light. Kits include center and rear custom-fit boards. Powerful bright 6,000k illumination for ’07–’17 Jeep Wranglers and JKs. Specially made for the Jeep cabin. Easy to install.

800-247-3974
www.putco.com
PN: 980297

Best Merchandising Display

Lund Truck Center V-Grid  

Winner: Lund International

Lund Truck Center V-Grid

Lund has taken tonneau row vertical with this innovative V-Grid Truck Center Retail Display. The V-Grid system eliminates the endless row of tonneau displays in retail showrooms and incorporates a mini-tonneau for tactile consumer engagement. Additional products such as nerf bars and vent visors can be mounted with universal grid-wall hooks.

800-241-7219
www.lundtruck.com

Three Radio Display  

Runner-Up: Custom Autosound Manufacturing

Three Radio Display

Custom Autosound Manufacturing offers working or non-working displays for their radios. Displays can be fitted with one, two or three Custom Autosound radios of the dealer’s choice. Working models come complete with a power supply, speakers and an antenna. This display is available as a counter-top model or floor model.

800-888-8637
www.customautosoundmfg.com

SummitView Multi-Camera Display   

Runner-Up: Brandmotion

SummitView Multi-Camera Display

This attractive metal merchandising counter-top display can mount to slat walls or peg boards. The supplied color monitor displays a product video and can be toggled to project a view from any one of the SummitView camera systems mounted to it.

734-619-1250
www.brandmotion.com
PN: DISP-2004

Best Mobile Electronics Product

Secure360 Automotive Security Camera  

Waylens Inc.

Secure360 Automotive Security Camera

The Waylens Secure360 Automotive Security Camera is a connected 360-degree dash camera that sees everything going on in and around your vehicle, even when it’s parked. Available with 4G connection to the Waylens app with live monitoring, the Waylens Secure360 puts in the palm of your hands the power to know, show and protect what’s important.

513-445-8662
www.waylens.com

DSR1 Signal Processor  

Runner-Up Rockford Fosgate

DSR1 8-Channel Interactive Signal Processor With Integrated iDatalink Maestro Module

The DSR1 combines a full-featured 3Sixty digital signal processor with a flashable iDatalink Maestro integration module. It can be used out-of-the-box or with a flash download to add vehicle specific firmware to enable integration. The settings and sound profile can then be adjusted using Rockford Fosgate’s proprietary 3Sixty tuning app.

800-669-9899
www.rockfordfosgate.com
PN: DSR1

Harley Rear Audio Kit  

Runner-Up: Rockford Fosgate

TMS69BL14 Power Harley-Davidson Rear Audio Kit (’14+)

The TMS69BL14 allows you to add rear speakers to your existing factory bag lids with our easy-to-use cutting guide and mounting system. The kit is custom-designed to retrofit on ’14-and-newer Harley-Davidson motorcycles with hard-shell bags and includes all hardware and integrated grille assemblies.

800-669-9899
www.rockfordfosgate.com
PN: TMS69BL14

Best Off-Road/4-Wheel-Drive Product

Big Wheel Jack  

Winner: Austin International Manufacturing Inc.

2-Ton Big Wheel Jack

Introducing an off-road jack that is truly off-road worthy. This 2-ton jack’s large non-pneumatic wheels allow it to roll over uneven terrain with solid steel axles and sealed bearings that exceed the hydraulic lift capacity of the jack. Adjustable extension gives added lift height when needed.

310-513-8222
www.proeagle-products.com
PN: ORJ2B4X

Titan Fuel Tanks  

Runner-Up: TITAN Fuel Tanks

TITAN Trail Trekker Transfer Tank

The Trail Trekker transfer tanks have a 12-gal. usable capacity. The tank is securely mounted and also grounded for safety and security. The tank mounts to the stock rear spare-tire carrier on vehicles such as Jeep, Toyota, Nissan, Land Rover, Range Rover, Isuzu, Ford, Hummer, GM, etc. The tank also fits most aftermarket rear spare-tire carriers.

800-728-4982
www.titanfueltanks.com
PN: 4040287

Savior Odyssey Battery Case  

Runner-Up: Savior Battery Cases

Savior Odyssey 34 Battery Case

Six ShockStop mounts are incorporated into Savior’s base to isolate up to 99.3% of harmful vibration and drastically reduce damaging impact shock—two leading causes of premature battery failure. Powdercoated, die-cast aluminum plates prevent electrical conductivity. EVA-foam terminal inlays protect the powdercoating and insulate connections.

913-451-1090
www.saviorprotected.com
PN: PC-OD34-BLK

Best Packaging Design

9H Ceramic Coating Kit  

Winner: Liquid Armour Protective Coatings LLC

9H Ceramic Coating Kit

The package is designed to be a cube when closed and opens into a unique product display with a hidden compartment drawer that revels additional product.

888-673-6554
www.liquidarmourprotectivecoatings.com
PN: LA-50ML-KIT

4.7-in. CG2 7-LED Light Cannon  

Runner-Up: Vision X Lighting

4.7-in. CG2 7-LED Light Cannon

CG2 LED Light Cannon Series packaging takes presentation to a new level for high-quality lighting products. The large window allows a clear view of the Light Cannon, showing the quality finish of the product. Each outer panel serves an educational purpose for an informed purchase decision from the showroom floor. Quality and style combined.

888-489-9820
www.visionxlighting.com
PN: 9907505

Elite Tail light Guards  

Runner-Up: Omix-ADA/Rugged Ridge

ELITE Tail Light Guards, Red

Cardboard packaging with foam insert with an integrated hanging tab.

770-614-6101
www.ruggedridge.com
PN: 11226.06

Best Performance-Racing Product

Racepak Vantage CL1 Cloud-Based Data Kit  

Winner: Holley/MSD

Racepak Vantage CL1 Cloud-Based Data Kit

Racepak’s Vantage CL1 Cloud-Based Data Kit represents a new concept in racing instrumentation and data. A vehicle-mounted mobile phone running the Racepak D3 app is Bluetooth paired with a CL1 data box, providing onboard information while transmitting all data to Racepak’s cloud system for remote data viewing from any internet connected location.

888-429-4709
www.racepak.com
PN: 20100-2001

Air Spring  

Runner-Up: Penske Racing Shocks

Air Spring

The Penske Shock Air Spring is an attractive alternative to your standard airbag system used on most applications currently. This will fit over any Penske Shock and register on standard 2.5 spring hardware. One air spring can produce limitless spring curves.

610-375-6180
www.penskeshocks.com
PN: AS-AIR_SPRING

QuickFuel EFI Fuel Pressure Regulator  

Runner-Up: Holley/MSD

QuickFuel EFI Fuel Pressure Regulator

When converting your fuel system to a return-style EFI setup, the biggest challenge can be plumbing the fuel lines. The new Quickfuel EFI Filter Regulator assembly simplifies your installation by combining the fuel filter and regulator in one assembly that can be mounted in the rear of the vehicle, making your return line much shorter.

866-464-6553
www.holley.com
PN: 30-201QFT

Best Performance-Street Product

COMP Cams FSL Series Camshaft for GM L99 Engines  

Winner: COMP Performance Group

COMP Cams FSL Series Camshaft for GM L99 Engines

COMP Cams introduces the first aftermarket camshaft to pass the stringent CARB EO process in almost 20 years. The FSL Series Camshaft for GM L99 Engines provides 30–50-hp gain, with no reprogramming required, and certified emissions compliance in all 50 states. EO# pending.

901-795-2400
www.compcams.com
PN: 689-199-13

COMP Cams FSL Series Camshaft for GM L99 Engines  

Runner-Up: Flowmaster, B&M & Hurst

Flowmaster Delta Boost Module for Ford vehicles with 2.7L or 3.5L EcoBoost engine

Flowmaster’s Delta Boost Module is a simple way to gain up to 4 extra psi in boost netting up to 32 hp and 50 lb.-ft. of power. The module is controlled by a downloadable Bluetooth app from your smartphone and offers four settings; valet, standard, sport, and max. Modules available for all EcoBoost engines. Made in the U.S.A.

707-544-4761
www.flowmastermufflers.com
PN: 18104

Dodge B- and E-Body Geometry Corrected On-Car Adjustable Tubular Upper A-Arms  

Runner-Up: Hotchkis Sport Suspension

Dodge B- and E-Body Geometry Corrected On-Car Adjustable Tubular Upper A-Arms

The Dodge B- and E-Body Geometry Corrected On-Car Adjustable Tubular Upper A-Arms dramatically improves the cornering performance traction and steering response of your Dodge with Hotchkis Sport Suspension Tubular A-Arms. Newly designed for easy on-car camber/caster adjustment. Handcrafted in the U.S.A.

562-907-7757
www.hotchkis.net
PN: 1110U

Best Powersports Product

MSD Black Solid State Relay  

Winner: Holley/MSD

MSD Black Solid State Relay

This module takes the place of four relays and eliminates unsightly wiring. Four channels can be activated using either power or ground. Each channel is capable of handling up to 20 amps of continuous current providing up to 80 amps of power. Controls fans, water pumps, nitrous solenoids, lighting and any other accessories that would require a relay.

888-258-3835
www.msdperformance.com
PN: 75643

XL-1200 Soundbar  

Runner-Up: PowerBass

XL-1200 Soundbar

XL-1200 Bluetooth water-resistant soundbar houses a 12-speaker 500W system with six built-in active subwoofers, two midrange drivers and four mylar tweeters providing a full array of sound with more low-end bass response—creating the fullest sound available in any soundbar on the market today and comes equipped with built-in Bluetooth, 3.5 aux in and out.

909-923-3868
www.powerbassusa.com
PN: XL-1200

Trigger Volt Bluetooth Voltage Monitor  

Runner-Up: Advanced Accessory Concepts

Trigger Volt Bluetooth Voltage Monitor

The Trigger Volt is a Bluetooth-connected sensor that installs onto a vehicles primary or secondary battery and sends voltage and condition information to the free Trigger app. The sensor also sends notifications about the battery’s condition to the connected device if the voltage drops below a set user limit.

951-339-1460
www.aacbrands.com

Best Street Rod/Custom Car Product

Tandem Brake and Hydraulic Clutch Pedal Kit  

Winner: Wilwood Disc Brakes

Tandem Brake and Hydraulic Clutch Pedal Kit

A pedal kit, tandem cylinder brake and clutch with a forward swing mount.

805-388-1188
www.wilwood.com
PN: 340-14360

‘73–‘87 Chevy Truck Direct-Fit Instrument Cluster  

Runner-Up: Classic Instruments

73–‘87 Chevy Truck Direct-Fit Instrument Cluster

The square-body cluster is completely electric and designed for a seamless, direct installation into the stock dash of ’73–’87 Chevy/GMC trucks, Suburbans and Blazers. For ease of installation, the package includes a single-connection wire harness, replacement lens, single-connection wire harness, replacement lens and all necessary sending units.

800-575-0461
www.classicinstruments.com
PN: CT73OE

The INVent A/C Vent  

Runner-Up: Restomod Air

The INVent A/C Vent

The INVent simplifies dash layout by integrating A/C controls with the A/C vents. The INVent integrates with Restomod Air climate-control systems, allowing full control of dash, defrost, floor modes and temperature mode from hot to cold.These fully electronic controls are designed without interference of airflow and CFM performance of our systems.

866-784-4278
www.restomodair.com
PN: INVent A/C

Best Tools and Equipment Product

EZ Pulley  

Winner: EZ PULLEY

EZ Pulley

Diagnose engine component failures with EZ Pulley, the only digital diagnostic tool for engine component failures. Diagnose with confidence knowing it’s going to be fixed right the first time—whether it’s an alternator, an AC compressor, a steering pump, an idler or tensioner pulleys. Safe, accurate diagnostics will increase profits and customer satisfaction.

516-805-8653
www.ez-pulley.com
PN: ezp10000

Smart Painting Table  

Runner-Up: Autolift Production

Smart Painting Table

Portable table for paint and body shops that provides easy accessibility to paint all parts of a vehicle. It is a unique product, which can handle multiple components at once, and it is a functional product for daily use. Smart Painting Table is patented and produced by Autolift Production Ltd.

+42-072-4471662
www.autoliftproduction.com

Huth Manual Rod Bender HMRB6017  

Runner-Up: Huth Ben Pearson International

Huth Manual Rod Bender HMRB6017

This handy tool provides a quick solution for bending up to 3/8-in. rod using the rotation leverage of a 1/2-in. pin and can bend up to 1/4-in. x 1-in. flat stock. The HMRB6017 is lightweight and easy to use. It easily bends steelmetal rods for many uses, such as exhaust hanging brackets, utility hooks, decorative metal fabrication and weld shop reinforcing rods.

800-558-7808
www.huthbenders.com
PN: HMRB6017

Best Tire and Related Product

Evolution H/T  

Winner: Cooper Tire & Rubber Co.

Evolution H/T

The Cooper Evolution H/T is a midrange SUV tire designed to deliver a smooth, comfortable ride, responsive handling, all-season traction with a long-wearing tread. It comes with either black or outlined white letters on the sidewall. It carries a UTQG of 600-A-B and a 60,000-mile treadwear warranty.

419-423-1321
www.coopertire.com
PN: 90000029109

General AS-05  

Runner-Up: Continental Tire

General AS-05

This all-season bold ultra-high performance tire was developed to deliver precise response in dry and wet conditions with excellent light-snow grip. Testing for this tire included three years of development with more than 1,500,000 miles of testing. This tire is truly a smarter tire for a smarter driver.

704-583-3900
www.generaltire.com

General G-Max RS  

Runner-Up: Continental Tire

General G-Max RS

The G-MAX RS is a bold, ultra-high performance tire designed for maximum grip on dry and wet roads giving you theperformance you look for. Smart Technologies make anywhere possible by providing exceptional handling rain or shine.Visual wear alerts you when the tires should be replaced. The G-MAX RS is truly a smarter tire for a smarter driver.

704-583-3900
www.generaltire.com

Best Van/Pickup/Sport-Utility Product

Elongater Integrated Tailgate and Ramp System  

Winner: Elongator Tailgates

Elongater Integrated Tailgate and Ramp System

The Elongator is a patented tailgate with an integrated, folding extension that can lock in two positions: at 180 degrees to extend the length of your cargo bed to help carry long loads or at 210 degrees to form the basis of a loading ramp. Inside the Elongator are two 4-ft. ramp sections that attach to the extension in multiple locations.

770-841-8916
www.elongator.com

Wrangler Accessories  

Runner-Up: Topfire

Wrangler Accessories

Marauder series is inspired by the stealth fighter. It’s more like an emotional facial makeup, barbarous, aggressive and ferocious. Product sizes 1216x598x363 mm; weight 20KG. Made of aluminum, has less weight and a prominent design of lights. Combine the front bumper and grille into one with a built-in winch space plate. Hooks are allowed.

+86-28-85352525
www.topfire.cc
PN: MARAUDER Grille

Work Blade–48-in.  

Runner-Up: Putco Inc.

Work Blade–48-in.

LED Light Bar for utility fleet vehicles. Eight different strobing patterns in yellow and amber. COB technology with patented attachment clips for easy removal. Water-tight IP69K rated with a three-year warranty. Designed for pickup tailgates and headache racks.

800-247-3974
www.putco.com
PN: 93009-48

Best Wheel and Related Product

ValveStem Signpost  

Winner: Chariot Concepts/TruStack Tire Dolly

ValveStem Signpost

Finally, a merchandising sign clip for wheels or tire/wheel assemblies that stays put. The versatile ValveStem Signpost screws onto the valve stem which provides a solid foundation for swivel clips, avoiding damaging contact with all other faces of the wheel. It uses the popular ball/socket design so clip replacements are varied and plentiful.

800-448-1876
www.chariotconcepts.com

Voxx Este Flip Cap  

Runner-Up: Voxx Wheels

Voxx Este Flip Cap

The Voxx Falco wheel is the latest styling featured in the OEM replacement wheel industry. The Falco Flip Cap allows for
multiple-bolt circle diameters to reduce inventory, while having the appearance of an exposed lug, direct-drill-style design.

310-783-1613
www.voxxwheel.com

CSM-02  

Runner-Up: Concept One/Klutch Wheels

CSM-02

Fresh from our creative labs, the CSM-02 is a revision of the classic five-spoke design with Concept One flavor and style. Tapered machined accents create a unique look by embossing a subtle yet striking star on the face of each wheel. Available in standard black or silver machined as well as concave and deep concave profiles in 20x10/11 and 22x10.5s.

626-968-8913
www.conceptonewheelsusa.com
PN: CSM02

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