SEMA News

Cover Story

Brookville RoadsterHot Rod Alley at the SEMA Show includes a mix of street rod, custom car and street-performance products and services pertaining to everything from classic ’30s vehicles to ‘70s musclecars and beyond. This diverse category showed growth for the third consecutive year at the SEMA Show. For 2016, the number of companies exhibiting in the hot rod segment grew 2% and occupied 4% more square footage on the Show floor than in the prior year.

Business

  • Understanding Rich DataOften thrown about in today’s trendy business and marketing circles, “rich data” can be a confusing buzz term. Nevertheless, it’s become an essential component in the aftermarket supply chain for everyone from manufacturers to warehouse-distributors to retailers. Consequently, manufacturers can obtain a real advantage in mainstream markets if they grasp and follow the latest rich-data best practices.

  • Mobile Electronics and TechAn entire generation of aftermarket pioneers may remember cruising the boulevard and blaring Bob Dylan’s “The Times They Are a-Changin’” from their recently invented stereo-cassette radios in the ’60s. Now, five decades later, another generation of aftermarket product developers is giving those words a whole other meaning for today’s vehicle-electronics consumers.

Business Technology

  • SDC LogoWe have all heard the phrase time and time again: “A picture is worth a thousand words.” Really? Is it? In the product data business, we understand that buying decisions are based on product presentation. While it is important to ensure that descriptions are complete and features and benefits are clear, we certainly understand that there is something to the old adage that a picture is worth a thousand words.

Chris Kersting

  • Chris KerstingAs part of our planning for the SEMA Show each year, we poll our exhibitors, buyers and media from the prior Show and carefully review the results. I’d like to thank the 3,000-plus folks who responded to our most recent study, sharing with us your aims, perceptions and ideas for the SEMA Show. And good news: Both buyers and exhibitors report very high satisfaction with the Show, and we see their enthusiasm as preregistrations for the 2017 SEMA Show roll in at record levels.

From The Hill

  • Taking It to the StreetsWith each passing day, the Recognizing the Protection of Motorsports (RPM) Act builds momentum in the nation’s capital. As you no doubt know by now, the RPM Act confirms that it’s always been legal to convert a street car into a race car for use solely at the track.

Government Affairs

  • Law & OrderCalifornia OHV Programs: Legislation was approved by the Senate Natural Resources and Water Committee to allow funds collected for California’s Off Highway Motor Vehicle Recreation (OHMVR) program to be spent by other agencies on unrelated programs and never reimbursed.

Industry News

  • ’19 Toyota Supra: The new Toyota Supra is expected to arrive in 2018. The vehicle caught here wears less camouflage than previous prototypes, showing the coupe’s overall contours, massive front air intakes and the shape of the taillamps.

    Grand Cherokee Trackhawk: This is the upcoming Jeep Grand Cherokee Trackhawk (LHD/RHD), caught showing off its HellCat engine.

  • Join friends and colleagues to celebrate the automotive specialty-equipment industry’s pioneers and volunteers at the 2017 SEMA Installation Gala, Friday, July 28, at the Sheraton Fairplex Conference Center in Pomona, California.

  • Industry news from SEMA-member companies, including CRP Automotive, Yokohama Tire Corp., Truck Hero Inc., VP Racing Fuels and more.

New Products

  • SpectreAdvanced Measurement Systems (AMS) introduces Spectre™—which certifies the accuracy of your measurements! This patented laser-measuring system features 4X/second calibration verification and industry’s smallest, most powerful scanner. Simultaneous laser tracking of multiple measurement points provides dynamic, accurate 3D measurements. True Angle dual-axis tilt sensor compensates for out-of-level laser/vehicle positions.

  • BoostrResponsible for keeping us connected and safe on the road, mobile electronics new products are leading the charge into the automotive future. The 2016 SEMA Show was well represented with mobile electronics products from across the globe, focusing on driver safety, vehicle information and much more. In total, the category covered nearly 50,000 sq. ft. of exhibitor space, an increase from 2015. The following is a collection of mobile electronics new products from the 2016 SEMA Show.

  • Brookville RoadsterHot Rod Alley at the SEMA Show includes a mix of street rod, custom car and street-performance products and services pertaining to everything from classic ’30s vehicles to ‘70s musclecars and beyond. This diverse category showed growth for the third consecutive year at the SEMA Show. For 2016, the number of companies exhibiting in the hot rod segment grew 2% and occupied 4% more square footage on the Show floor than in the prior year.

Required Reading

  • The Colorful Side of SEMAEvery year, paint and coating manufacturers use the SEMA Show to exhibit their current palettes and introduce new colors. If early registration trends hold, paint companies will have a larger presence at the 2017 SEMA Show, giving publications such as the ones below even more colors and products to write about.

SEMA Heritage

  • On Their Way to the Top TimeIn the mid-’50s, the National Hot Rod Association (NHRA) dispatched its Drag Safari to cross the country, preaching the gospel of safe, organized drag racing and helping local car clubs set up drag races of their own. Everything the Safari team needed to put on a race—from timing equipment to microphones and speakers—was loaded into a travel trailer and towed from coast to coast by a station wagon. (That same trailer, by the way, now enjoys retirement at the Wally Parks NHRA Motorsports Museum in Pomona, California.)